Video Search Engine Optimization
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Leveraging YouTube for Video Search Engine Optimization
YouTube is not only the third most popular website on the Internet, behind only Google and Facebook, but it’s also the second most popular search engine, with Google being the most popular.
Interestingly enough, Google owns YouTube and features YouTube videos in search results, as well.
In case you’ve been locked away in a cave, you’ll well aware of how popular and effective video, and video marketing, is today.
Video Search Engine Optimization (or Video SEO…) is something you may have heard about, but let’s take a closer look at how this works and what it means for your business, if you’re using video.
Video Search Engine Optimization is the idea of optimizing videos so that they show up easily in search.
Most of the time this is referring to videos and where they rank on YouTube, as well as Google.
This is very powerful for businesses, since video does so well to attract and engage viewers, which is an accomplishment in this world of information overload.
3 Places to Put Your Keyword For Good Video Search Engine Optimization
Video Search Engine Optimization is done by ensuring that the desired keyword (or keywords) — those are the words or phrase that users are searching for — appears in a few places in the video’s description.
First of it, the keyword should display in the video’s title.
The second place the keywords should appear is in the description of the video. It’s also a good idea to put the URL to the primary or a related website in the description, since it will be hyperlinked and can be another avenue to get targeted traffic to the site.
Thirdly, the keywords should be included as tags for the video.
Those are the three locations that will help YouTube and Google serve up the video for the appropriate, desired keywords.
Other factors will affect how the video appears in the search results, which are Video Search Engine Optimization factors, such as the number of comments, the number of likes and number of video responses.
Any form of interaction sends a signal to the search engine that the video is worthwhile for it’s topic, since users don’t tend to spend much time on irrelevant video content.
The goal of the search engines, whether it be YouTube or Google, is to serve up the best and most relevant search results when a users searches.
Video search engine optimization will help the users to find your video, if done properly, which can be very valuable to your business.
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#1 Now!!! you NEED to take actions…
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#10 Perform your Daily DISCO
#11 Check out that other post about how to perform your Daily DISCO thru your Daily Method of Operation
#12 Take a look at this website to learn more about Google
To learn more about Video Search Engine Optimization:
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