Snow records, a jazz festival and a post on keyword research written in French all belong to the same blog, which places it fairly precisely. Jean-Francois and Nathan Gemme wrote from Quebec, in both languages, and the marketing half is more careful than the volume suggests.
The technical posts are the practical ones. There is a walk through testing several capture pages against each other with a tracker, so you stop guessing which one works. There is on page optimisation explained without mystique, a piece on video search, and keyword research handled in French for readers who need it that way.
Around that sits a great deal of encouragement, and a series of lessons written up after a retreat in Costa Rica, including one about getting comfortable with the subject of money rather than flinching from it.
The rest is local and personal. A snowstorm record, an ice tsunami, a percussion master, an anniversary.
Take the capture page testing post and the on page piece. If French is your first language, the posts written in it are worth finding first.