Are Your Sales Down? Try Video Marketing
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Anyone who wants to take their business to the next level should strongly consider video marketing. If you truly want to succeed, though, you will take the time to learn the right and wrong way of doing things. The following article is where you should get started in video marketing.
What questions can you think of about your service product? These are the answers your customers seek, too. Provide the answers in a video that is both entertaining and informative. If your video is entertaining, it’s more likely to be shared. This will increase your customer base, leading to more profits.
You could create podcasts from your videos. It might be possible to charge a nominal cost for a series of best practices videos converted to this format. Make sure you keep these fees to a minimum to avoid losing listeners.
Tell viewers what they should expect from your video. Write a description of your video, choose a good title and introduce your topic at the beginning of your video. When the topic grabs their attention, they will stay for the whole video and possibly follow the URL link.
Use humor when creating a “commercial” type video for marketing. Gone are the days when dull, bland advertisements were king. Humor and provocative topics are more likely to catch the eyes of your audience, who will then want to share it with others. Be creative and dare to be different. The funnier, the better.
When making a video in a foreign language, hire a professional translator. Do not rely on an online translator if you want to address a foreign audience since these programs make a lot of mistakes and will not recognize idiomatic expressions. A well-translated video that is easily understandable will do more to attract these customers.
A great way to use video marketing to help promote your business is to use it as a tool to interact with your consumers directly. Make video responses to their questions rather than writing to them. This form of communication is more entertaining and engaging so your audience will appreciate it more.
A three minute video is useful for education or a how-to, but others should be under 30 seconds. People have short attention spans, so gaining their attention for 30 seconds and providing them with your message in that time is the best way to get them to watch all of it.
Be sincere in your videos. Viewers will trust you if you seem honest. People will not watch your videos if you do not appear trustworthy.
Expand outside of YouTube. True, a YouTube channel is a must-have for any brand, but don’t limit yourself. Remember to build a presence on the sites where your target market is most active. Ask people to fill out surveys to determine which video sites are their favorites.
Before making your next marketing video, watch some videos done by other companies. See what you like and don’t like from the viewpoint as a consumer! Next, consider your rationale for forming an opinion of a video. Seek input from your family members and friends, as well. Use this important feedback to make a great video of your own.
Within 10 seconds you have to catch the attention of the viewer. Once you hook them in, they are more likely to keep watching until it’s over. What can you do to hook them? The answer will depend on your intended audience and the sorts of things you want to talk about in your video.
Video Marketing
Video marketing might be a great way to make your company money. You have to know what you’re getting into, though. Make sure you keep the tips you’ve read in mind as you start your video marketing campaign.
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– Freddy Gandarilla
“The Big Blogger”
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