A How-To Guide For Mobile Marketing

Freddy Gandarilla Mar 22, 2013 · 7 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Incorporate quizzes, surveys or trivia into your mobile marketing strategy. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Quizzes not only entertain your customers. If you construct them cleverly, you can make customer feedback part of your customers’ responses, giving you valuable data you can use to serve them better.

Start by building a good database. Avoiding just adding cell phone numbers to your mobile marketing database. The reason is you must have their permission before you begin doing this. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.

If your company is going to develop a mobile app, create one that’s easy to use and relevant to your business. It there is no purpose to the app, it probably won’t go over too well with your customers.

TIP! Effective mobile marketing techniques often include offers that a potential customer must access through codes or coupons. If a consumer gets a message that has a discount offer, the chances of them going to your site is high, leading them to check out what you have to offer.

Dedicated Short

Purchase dedicated short codes to ensure the authenticity of your company. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. With enough use, existing and potential customers will associate the dedicated short code with your business. It is a tiny price to pay and you won’t need to worry about legal problems as well. There is a chance that you may also be held liable if a code sharing company does something wrong.

Take the time to promote your business on all the social networking sites. If you want your business to be found, this is an important step to take. Keep your business focused on the basics at first and branch out from there. Begin with a simple Facebook page that has your business, then create a custom page for your business on Foursquare.

Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. A great place to start your mobile search engine optimization is Google, since most searches that go through mobile devices happen there.

TIP! A/B testing could be helpful with a mobile landing page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops.

Mobile Campaign

Use a variety of online media to supplement your mobile marketing. Advertise your mobile campaign on social networks and explain your friends or followers how to subscribe to your mobile campaign. By making readers feel as though they will be able to accomplish something, they will buy more stuff.

Location comes into play in mobile marketing. Mobile marketing, unlike many other marketing techniques, has the ability to target consumers based on physical location. This allows new options that are not available anywhere else. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.

If you put maps that are friendly to mobile phones on your site, you can attract local visitors. By including maps, customers can look up your location quickly from their phone.

TIP! Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.

Never forget that everything about your marketing campaign is designed for your customers. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. If you’re having problems figuring out what your customer wants, this can cause both of you to be confused. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.

Use your conventional website to advertise your mobile site. Let visitors to your website know about your mobile apps. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.

Many people access social networks on their mobiles: take advantage of this to promote your products. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. These sorts of incentives will popularize your company and get you noticed among a larger group of people.

When conducting a mobile marketing campaign, you must provide a link to your website for smart phone and tablet users, and also your mobile website to accommodate users of older cell phones. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.

TIP! Get as much information as you can about your target market when setting up a mobile marketing plan. You want to be able to accurately determine their needs and wants.

While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.

It is important to have specific goals for your mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Your goal may be to increase your business traffic, pull in repeat customers or to interact with customers.

Try special deals or discounted offers to attract customers in your mobile marketing efforts. Advertise your deals on a host of different platforms to reach a wider audience. Prove that you can help people, and they will be eager to sign up. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.

If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. It’s up to you to behave in a professional manner.

TIP! Design email campaigns that are friendly to mobile devices to increase your success. Make sure your pages look great on a mobile machine and that they can use phones numbers instantly simply by clicking on them.

Have relevant content. Remember that your mobile marketing efforts need to be meaningful and have purpose. The content you provide to customers and potential customers needs to be relevant to them. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.

Take the time to learn from your audience and competitors before launching your campaign. Give surveys to your customers and tailor your campaign according to the feedback you get. Check your competitors frequently to know what they are offering, and choose to emulate or expound upon anything that might serve your own business.

The above advice will have you well on your way to savvy and successful mobile marketing. You will need to have a lot of knowledge, and know what to do with it. If you keep these things in mind, you’ll be able to refine your goals and succeed in promoting your business.

You need to give some in order to get a lot. Always offer incentives of some sort when doing mobile marketing. You could offer handy weather alerts or local information they can’t find anywhere else. However, a coupon offer can increase sales during your campaign.

TIP! If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? Improve your marketing strategy by offering a special app for your customers only.

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Love&Harmony!

Sincerely,

– Freddy Gandarilla
“The Blogging Gangster”