TriVita’s Cooperative Marketing

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Independent TriVita Business Owner Frank Fiori ID# 13214074

TriVita’s Cooperative Marketing

For any individual beginning a home based business the initial step is obtaining clients. A big benefit with TriVita is they obtain clients through television, radio, print as well as advertising on the internet.  They call this their “Cooperative Marketing” model.  Company Affiliates obtain life time commission rights to clients simply by sharing costs associated with TriVita to help purchase the company’s media marketing campaigns. Together with buying the actual commission rights to clients, Company Affiliates who recommend other individuals to take part in this Cooperative Marketing model, will also benefit from getting compensated extra commissions as well as bonuses for those recommendations. Business Affiliates may also individually obtain clients as well as obtain life time commissions. Actually TriVita’s clients may recommend other individuals (at no cost) and be given life time commissions. That’s pretty powerful in the residual revenue earning side of the business.

The things that make TriVita much more distinctive and different from every other work from home business: Not only does TriVita manage all of the front end marketing and advertising by obtaining clients by means of their own mass media advertising. They also handle all the shipping and delivery, collecting payments along with customer support you never have to talk to your client if you dont want to (but you know what they say “The fortune is in the follow up”),  they also do the after sales follow-up for you.

Through TriVita’s after sales marketing and advertising (regular email messages, regular monthly product catalogs, bimonthly health and fitness journals, as well as giving qualified points for free items), they get clients to reorder items which will assure continuing profits to their Company Affiliates.

This Q & A comes directly from TriVita’s back office and will help explain this terrific program.

The Power of TriVita’s Co-Op Advertising Explained
Q& A with Marcus Ellison, Senior Vice President, Sales & Marketing

By Danielle St. Peter – Affiliate Member Marketing Writer, TriVita

I recently sat down with Senior Vice President, Marcus Ellison, for a Q & A on TriVita’s flourishing Co-Op Advertising program. He explained how the program works, why it is so successful and what the future holds for TriVita’s media spending.

DS: Can you overview how TriVita’s Co-Op Advertising Program works?

ME: The Co-Op Advertising program is an option for Affiliate Members to expand their customer base and contacts in an effort to grow their business. The program allows Affiliate Members to acquire these contacts for the current going rate, which is based on the volume of response generated by TriVita Corporate advertisements. When an Affiliate Member acquires these contacts through the co-op formatted program, they are also receiving the lifetime rights to earn compensation on the acquired contacts as long as they are an active Affiliate Member. Compensation is paid and calculated through the TriVita Affiliate Member Compensation Plan based on commissionable orders placed by the media contacts. Affiliate Members can enhance their compensation and order volume by following up with their acquired media contacts by cultivating relationships and sharing the Affiliate Member opportunity.

DS: Why has TriVita’s Co-Op Advertising program been so successful?

ME: With TriVita, you can simply co-op with the company on a relatively small scale and get predictable results which eliminates the risk of lost advertising revenue due to ineffective ad campaigns. This reliability factor with TriVita has helped thousands of people go beyond their personal warm markets and build successful businesses and has also developed a decade-plus reputation for quality results. Our Affiliate Members have confidence in the long-standing program and proudly share with others who want to take their TriVita business to new heights.

Another reason the Co-Op Advertising program is so successful is back-end marketing. TriVita sends a catalog and VitaJournal each month with health and product information, including product special offers, which encourages the media contacts to reorder. This is a major factor in getting customers to reorder. TriVita performs multiple touch points beyond this each and every day to create loyal customers.

DS: What are some important things to know about the Co-Op Advertising program?

ME: It takes 30 to 60 days to take the funds and apply to media airtime. TriVita purchases airtime in advance based on budget reservations. When making a reservation, be as accurate as possible, as we use that to plan and forecast our media purchasing. Media names are cash-only and non-refundable. This is due to the nature of the direct response media industry and its limited opportunities to receive refunds from stations and networks on any media time purchased. Keep in mind that Co-Op is not a commodity; it has to be planned, executed and fulfilled.

DS: What is the business value of purchasing media bundles and participating in the Co-Op Advertising program?

ME: The value of the Co-Op Advertising program and the media contacts it creates can be monetized or valued in three ways: 1. The personal purchases made by the media contact. 2. Their referrals. 3. Their referrals’ personal purchases. These three areas of value are driven by the company’s back-end marketing efforts such as the catalog, VitaJournal, Weekly Wellness Reports and the follow-up efforts made by the Affiliate Member.

DS: What can you tell us about TriVita’s continuous testing of media programs?

ME: From infomercials to monthly product catalogs, TriVita continually tests against controlled programs benchmarking our results. Various special product offers are created and tested in an attempt to improve response and lower acquisition costs. Testing is a very lengthy process that requires special disciplines that help promote the most successful rollout. TriVita makes special effort and allocates fiscal funding for media testing to keep future growth opportunities possible.

DS: Can you tell us about TriVita’s future plans for Media?

ME: TriVita will continue to test and improve its media programs to achieve the best results possible. TriVita also is in the process of creating multi-channel media programs through print, web and radio. Public Relations campaigns are also in development to help broaden awareness and promote the overall brand.

DS: Can you tell me about the powerful impact that connecting with media bundle contacts on a personal level can have? Any stories from the field that you have been told about that are examples of this powerful impact?

ME: Follow-up is essential for realizing the maximum potential of the media contacts. While catalogs and email specials help drive orders and product volume, personal telephone follow-up, when done right, can enhance the performance and value of media contacts. There are numerous Tuesday webinars with real stories of Affiliate Members who have had tremendous success in following up with media contacts. Many new Affiliate Members are prospected from the media contacts acquired through the Co-Op Advertising program and, in some cases, go on to become successful Affiliate Members. This business is a “people” business and success is created when relationships are made and cultivated. The Co-Op Advertising program was not created for passive participation, but rather as an opportunity to share TriVita products and the Affiliate Member opportunity with like-minded individuals.

If you are looking to create wealth and wellness in your life and would like to share your passion with others, I believe TriVita will serve you in fulfilling your life purposes. If you would like to learn more on how to join TriVita and start your path to success join me in my TriVita business.

To Your Prosperity,

Frank Fiori

P.S. I promise you TriVita could be one of your greatest life choices.