Effortless Communication…….Part 1

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Effortless Communication may seem like some mythical concept, because most of us struggle with this part of our business, whether it be e-mails, articles, webinars and mostly on the telephone. It may be because most of us function on the plane of what is known as “Surface Influence”. We appeal to the customers: pain, financial situation, family, job, time etc. and although these ideas work they have no long lasting effect. You know the story; How do you get a donkey to do what you want, startle it and get its attention, then at least temporary it will do what you want. However, the next day you must go through the same thing again, “Surface Influence”.

The other type is called “Core Influence” and this is a little harder to explain. “Core Influence” happens more on the subconscious level. Example: Have you ever meet a new person and immediately, you felt this strong attraction, you don’t even know this person. What happened, it is said that you and your new friend connected on a level of “core influence”. Same beliefs, dreams, attitudes,skill, etc. caused the two of you to be connected immediately on the subconcious level without words being spoken. You might think of true love, you don’t know why but you meet someone and immediately you know the two of you will be together, subconscious connection.

By now, you may say this is “bull butter”, this has nothing to do with business or marketing, OH! PASHAW. It has everything to do with business and marketing.

But before we can tie it up, you have homework?

Answer these four questions? ( be as detailed and specific as you can)

1. What is it you really want?

2. Who are you really?

3. What does your market really want?

4. Who are they really?

Want to give some time to think about your homework. Tomorrow, I’ll tie it all together.

Good Luck, Fort Meyers Bob