Checklist: What New Online Marketers Need to Know and Do

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Online marketers have a lot on their plate. This can be challenging at first, when you still don’t know the ropes. But once you’ve gotten the hang of it, it’s going to get a lot easier and smoother and you’ll have more time in your hands to do the things you like.

But everybody starts somewhere and the starting line can be too much for someone new. There are so many things new online marketers need to know. Fortunately, knowing what they are can be pretty easy.

Things new online marketers need to know and do

Image courtesy of David Castillo Dominici/FreeDigitalPhotos.net

If you’re new and feel lost in the midst of all the different tips, tricks, and techniques being taught by so many “experts” and successful online marketers, the best thing to do is tune them all out and take a few minutes of silence.

It’s hard to take everything in because you’ll end up confused. While the things you see may help you market online better, they may not be presented to you in a clear manner. The things new online marketers need to know are enormous and if you don’t have someone to tell you which comes first, you may become so confused you’d decide to just quit.

But you don’t have to. It’s simple to find out what things new online marketers need to know. All you need is a checklist.

A checklist will list the things new online marketers need to know

A checklist will make ANYTHING easier to do. It lists down the things you need, making sure that you don’t miss anything. This is a good way to teach the things new online marketers need to know.

It’s easier to teach the things new online marketers need to know

If you’re new, then this checklist will help teach you all you need to get started right.

Identify your niche

• Do keyword research. There are different ways, both free and paid, to find the best keywords. The most commonly used is Google’s Keyword Tool.
• Determine if you’re going to sell a product/service.
• If you don’t want to sell your own product, then affiliate marketing is for you. Go to Click Bank, Commission Junction, and other similar sites where you can search for products you can promote.

Learn the basics of online marketing

• Subscribe to blogs on online marketing.
• Read a lot of articles on promoting products online as well as search engine optimization.
• Seek help from real people. Try to connect with people who know online marketing well. You can contact them through their blogs, forums, and even in articles. Just look up the contact details of a certain author and shoot him a message.

Build your platform

• Build a website. You can do this yourself or outsource to professional web designers.
• Start building a list. There are different autoresponders you can use like Aweber, Mail Chimp, etc.
• Create content for your blog and main website. This will take a lot of effort and time because you’ve to make sure your content is excellent. If you can’t write really well, then hire freelance writers.
• Create social media profiles. Social media is going to play a huge role in your online marketing, so better start getting active in each sites.

Start building links

• Submit your blog and main site’s URLs to search engines.
• Let people know your sites are live. Tell your friends, family, and colleagues.
• Include your URLs in your email signatures and social media profiles.
• Comment on blogs.
• Create articles and submit them on article directories.
• Schedule posts on your blog and make sure that your social media profiles automatically updates whenever you publish something new.
• Look for forums related to your niche and actively participate in those.

These are all for now. These should help you get started in online marketing. More advanced online marketing methods await (and will be discussed here) but for the meantime, work on getting your business up on the ground.