What Organic Link Building Really Looks Like
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Have you ever been stuck wondering why organic link building services cost so much more than the run-of-the-mill automated techniques? There is a good reason for the price divide – bulk methods have their place, but organic SEO will always yield the longer lasting results. Why is this? In short, organic link building focuses on proven search engine friendly techniques that provide continuous yields.
Qualities of an Organic Link Building Campaign
When you think of organic link building, it might be helpful to compare it to organic farming – the vegetables are your visitors, and the soil is your website’s search engine ranking. Organic farming is not a cheap or easy way to grow a vegetable, but the results are more profitable and the soil will be healthy enough to produce outstanding results for years to come.
A complete link building campaign starts with linkable content – stuff that people actually want to read and share. Then you might do a few quality guest posts on related websites, start a friendly social media campaign, give free resources to relevant distributors, or even hunt down highly authoritative directories. The most important thing is to make sure that your links go to good homes.
Finding Better Homes for your Links
Organic link building works best when you place your links on websites that are relevant, authoritative, and trusted. Think about relevancy from a consumer’s point of view: post links that will help the audience of the site you put them on. Authority is a different matter – search engines consider a website with numerous high quality backlinks to be the most authoritative. A link is only as valuable as the website you post it on. Authoritative websites that never engage in suspicious activities fulfill the trust factor.
Going organic is not easy. Every website should engage in some sort of natural link building activity, but complete organic link building takes incredible patience – if you do not have the time or resources to dedicate, do the best you can with what you have. The sooner you plant the seeds of your campaign the better the returns, even if you can only do one amazing guest post at a time.
This isn’t a fad or trend; organic link building takes the search engine rules and guidelines to heart, creating a sustainable strategy that will last as long as your website. Natural links are just the beginning – eventually you want to have content that inspires viral user-generated links, the holy grail of all search engine marketing efforts. Until then, work organic link building in to your campaign whenever possible and enjoy the lasting rewards.