Helping You Get Up To Speed With Great Marketing Via Email Advice

Sandy Snodgrass, EmpowerThousands.com Oct 4, 2012 · 5 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Email promoting usually puts off a lot of people when they hear about it. Before you dismiss e-mail marketing, take a moment to learn about it. You would be surprised by how much it can accomplish.

Look at some of the spam you receive to learn what to avoid in your own email messages. Make an extra email account and sign up at various places online. Take a look at how much spam immediately floods your inbox. Note what is done wrong in those emails, and avoid making those mistakes in your email campaigns. You need to be different than the spammers!

Email Marketing – Tip! If you are looking for a good tip to help your email marketing strategy, you may want to consider complementing your emails with SMS messages. Pairing SMS with email is an excellent way to keep your readers informed.

Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. As you might expect, business-related newsletter do best if mailed during the work week, such as on Wednesday or Thursday. Newsletters with messages related to family or leisure activities are best sent on the weekends.

Make sure your emails are closely targeted. After you have gotten a few readers subscribed, come up with ways to induce them to get their friends signed up. You should also be sure you have a subscribe link sent out in your email. This will help your existing customers send a link to their friends. After this, your base should begin to grow on its own.

Email Marketing – Tip! You want your email to be as personal as you possibly can. It has been shown that when customers feel a personal connection with a business, they are more likely to continue their relationship.

You will achieve better results when you focus your e-mail marketing efforts on those people who have asked you to contact them. Emails sent to those who don’t want them will simply be blocked. If the provider of your email gets spam complaints about you, you could be dropped by them for violating their policies.

Personalizing your email marketing will make it more important in the eyes of your reader. If your emails feel mass produced, customers will often delete the messages and stop reading future offerings. Using the first name of the recipient is simple, and you can even go beyond that. Figure out why and when they subscribed to your emails. Use this information to customize the message for that person.

Email Marketing – Tip! Send subscribers happy birthday emails. Allow your subscribers to include their birth date on the sign up form, then follow up with an automatic email on the big day.

Email Address

Include two email fields on your email opt-in forms. This makes sure that they actually want the emails and that they haven’t made a typo in providing their email address. This double-confirmation process greatly increases the chance that the email address will be valid, and your messages will get through.

Email Marketing – Tip! The greater number of options that you provide to your customers, the greater effectiveness that you’ll experience with your email marketing attempts. Let the subscriber dictate how often they would like to get messages from your business, how much personal information they relinquish to you, and how many emails they would like from you in a given period of time.

Don’t add an address to your email subscriber list without their permission. Padding your list with subscribers who have not directly opted into receiving your email marketing can build ill will towards you by both the email owner and your potential clients. Also, it is possible that the host of your e-mail service will remove your account.

Be sure that each person on your mailing list has granted you permission to send them emails. You will lose customers and possible even your website host if you engage in spam.

Email Marketing – Tip! Always ensure that the links you include work. If the link is now working, the customer will not be able to go directly to the product or website that you are promoting and the purpose of the email will be lost.

Marketing emails that are important should not be sent out close to major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. There are always going to be exceptions to any rule. Black Friday, for example, is one occasion where a date relevant campaign is warranted.

Do not send out email messages that depend on images to relay important information. A lot of email clients will block images right away. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.

Email Marketing – Tip! A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. It may seem unnecessary, but it ensures that each subscriber truly wants to receive your messages, which reduces the likelihood that you or the provider of your email services will be accused of spamming or sending unsolicited messages.

Solicit feedback from those who subscribe to your list. Without positive feedback from your subscribers, it is impossible to know if your e-mail marketing campaign is a success. Ask them what they like about your emails and what they would change. Listening to your customers makes them more likely to be loyal to you.

Now that you’ve read this article, you’ve seen some of the ways you can use marketing with email to help your business. Take the advice you just read to heart and you will soon achieve impressive results

Email Marketing – Tip! Your subject lines should be less than 60 characters. Most email clients shorten the subject to this size.

To YOUR Success,