Mobile Marketing Strategies That Can Work For You

Sandy Snodgrass, EmpowerThousands.com Sep 29, 2012 · 4 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

With mobile marketing you can get a full income or just a little extra cash. These tips will tell you what the experts know in achieving success in mobile marketing.

Mobile Marketing – Tip! Make sure that you add mobile friendly directions and maps to your website. A lot of people use apps to locate places.

Make the most of your online website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.

If you have a social network page for your business, link to it on your main business webpage. It’s more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.

Mobile Marketing – Tip! In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.

One of the most effective methods of increasing your profits is to use mobile marketing. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. Mobile devices and social networks are great platforms to advertise your products and services. It enables you to reach so many more customers than traditional methods of marketing.

Mobile-device friendly maps can be used on your website to entice local customers. Your maps can let them find your location quickly on their phone.

Mobile Marketing – Tip! A mission statement is the best way to ensure you remember your purpose for your social marketing. Adhering to your principles will help you to keep on the straight and narrow.

You might already be aware of the option of offering free apps to clients, but you might not realize that it’s also quite easy to make the applications yourself You can market a special app for your business to boost mobile marketing efforts. You will have a large array of options to choose from.

Do not assume that everyone will understand what abbreviations mean. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.

Mobile Marketing – Tip! If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.

Have your coworkers or employees test the marketing that you send out before you send it to your customers. If in need of an unbiased opinion, you can hire other people to test your campaign.

Avoid launching your marketing campaign without clear foresight. Get some feedback from your customers to find out how you can reach out to them. Ask yourself whether your overall goal is to attract new customers, improve customer loyalty and retention, or something else entirely.

Mobile Marketing – Tip! Consider mobile marketing as an investment. Always offer incentives of some sort when doing mobile marketing.

Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. If a consumer gets a message that has a discount offer, the chances of them going to your site is high, leading them to check out what you have to offer.

In order to succeed in mobile marketing, you must work on a step by step basis. That is what you should do too. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use all resources that you have at your disposal.

Mobile Marketing – Tip! Put up your business information on social media pages. This helps people find your business.

Build your marketing campaign based off of what you learn from your competitors, and what you hear customers saying. Get a good idea of your customers’ needs and wants, and make your campaign suit them. Use your phone to see what the competition is doing, and use their ideas if they would work to boost your business.

Sms Marketing

Mobile Marketing – Tip! Spice up your mobile marketing campaigns with interactive elements, such as trivia games or quizzes. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign.

If you are using SMS marketing you need to be honest with your customers about how often you will text them. Improperly used SMS can backfire against you. You can create a privacy issue. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. This will help you be seen as a trustworthy company.

There are many things about mobile marketing that most people just don’t know about. Although it will require a lot of hard work, in the end you will be rewarded with new customers. With practical application of the above advice, you will soon see an increase in sales and a much improved bottom line

To YOUR Success,

mobile marketing