How To Optimize Your Article Marketing Endeavors

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

How To Optimize Your Article Marketing Endeavors

Hi Friend and Fellow Entrepreneur

Are you looking at doing some Article Marketing to help get traffic to your website?

Firstly, don’t let article marketing overwhelm you. It is a form of marketing that was created for all businesses, especially those that are building a community presence online. The great thing about article marketing is that once it is set up it is out there on the internet forever…not like paid marketing strategies which stop once you stop paying.

If you want to enjoy the benefits that can be provided through this free marketing method, but don’t really understand the process, these tips can help get you started.

Article Marketing Tips One: Keyword Research

Keyword research first…Search out the popularity of your keywords before posting your articles or before writing them. It may be that the main keyword you were to focus on is incredibly popular and as such hard to rank for and your article will have a tough time getting seen.

You need to find a related but slightly less popular keyword, and write your article to use the less competitive keyword. A quality piece on a less popular keyword will rise in the ranks much faster than an article with a keyword that everyone is trying to rank with.

So how do you find the less popular keyword…use the free Google Adwords Keyword Tool . Type in your keyword phrase and you will get a list of keywords. The results will show you how many times the keyword is searched each month and the amount of competition for that keyword…be it low, medium or high.

For the perfect keyword to target for your article you need to look for a keyword with over 1000 searches a month and low competition.

Article Marketing Tips Two: Consistency

When it comes to article marketing, consistency counts. The more consistent that you write, the more you build upon your reputation. Write 1 -2 articles a week even daily.

Article Marketing Tips Three: Be Unique

Never dive into article-writing without having a clear plan in place. You should take the time to formulate your strategies before you start writing your first article. This ensures you get what you really want out of your article marketing efforts.

The best writing online takes a very relaxed approach. Think of article marketing as writing really interesting and informative blog posts, not like constructing technical wiki articles. Keep things friendly, entertaining and clean, which will ensure that have no trouble targeting your audience successfully.

The more often you write unique content, the more often people and search spiders will index your website. Try to write something new every single day, and then take some time to submit it to as many websites as possible.

Article Marketing Tips Four: How To Simply Write A Article

Writing an article is actually simple, just write about what you are learning everyday…if you read everyday and learn you will have so much to share…Or do a search on your subject and read other articles about it, watch videos….then pull out 4 or 5 points about that subject from other articles and content and spin it in your own words.

Article Marketing Tips Five: Ideas Resource

A good resource for article ideas is http://www.google.com/alerts Type in your subject interest and you will receive email notifications on content that is being written about your subject.

Article Marketing Tips Six: Article Directories Submission

Submit your article to 5 – 10 of the main article directories. Some of the article directories I use include: Ezinearticles.com Goarticles.com Ideamarketers.com Isnare.com Articlesbase.com

You can also use a article submissions software and there are some great ones you can take advantage of
One of the top recommendations is Article Marketing Robot
It has over 1000 article directories in it’s database and helps you with writing your articles…and you can get a 5 day free trial to see if you like it

The main reason people fail at article marketing is because they fail to ever write a single article and submit it to a directory. You don’t need to write a masterpiece, but if you really hate writing, outsource the writing and get an article submitted to a directory today.

Please comment on your successes and thoughts on article marketing

To your success

Ellen