How to Video Marketing: Motivate Your Viewers To Take Action

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

How to Video Marketing: Motivate Your Viewers To Take Action

Get Positive Acceptance With Your Video Marketing

In the internet marketing business, videos are primarily used to motivate your viewers into taking immediate action.  Your goal is to get positive acceptance of your message from your viewers, while also encouraging them to take immediate action after viewing your video marketing presentation.

One of the ways to do this is by inserting a link directing them to your landing page or website at the end of the presentation, which you will use as an immediate call-to-action, showcasing the many benefits for the viewer to visit your website.  Like any other form of advertising, you want to use that last opportunity to drive the viewer into taking immediate action, so you will want to take the appropriate amount of time to create that last action call.

Go Viral – So Entertain

One thing you will want to have happen with your video is for it to go viral, so you can insert a “Tell a Friend” link on your video.  You want your video to stand out among the group of similar videos, so you should also add “entertainment” value to the video.  The most interesting and attention grabbing videos all have an entertainment value to break up the monotony of the serious business focus.

Everyone wants to be entertained to some extent, not just led down a narrow path to an end.  Your viewers may also want to be “shocked” by your video’s presentation or message, especially if the message offers a perspective that is unique from those of others in the same category of video.  This may motivate your viewers to share your video with their friends or business associates, since they are more than willing to share a good and entertaining video with others.

You can also be “controversial” in your video marketing message.  This, too, is a good and easy way to drive viewers to your site and have viewers pass the link to the video on to friends and other business associates.  However, even with controversy, the intended outcome is to provide a positive experience for the viewer, so they will want to come back for more.  You’re building that aura of trust with your viewers when you remain positive.

Optimize Features For Your Video Marketing

Once your video is ready for posting on the internet, you will want to be sure to optimize the quality and the size of the video, so it is visible on all operating systems.  You will want to optimize the features of your video, which includes the keyword phrase you use, the tags, etc.  This will allow your video to get high rankings with the various search engines.  Keywords, of course, are what help your viewers land on your video, through their on-site searches as well as through the search engines directly.  You will want to do a thorough keyword search so you find the most important keywords for your niche, and then be sure to include those keywords/phrases in the tags related to your video.  With the proper keywords, you can showcase for the viewer what the video is all about, and it will also allow the video carrier to more appropriately catalog the video in its system.

You may want to further optimize your video’s title tags, by including other relevant keywords/keyword phrases, and also vary the keywords for each of the videos.  This is important for you to do in order to be able to rank your video for multiple keyword phrases.  So don’t assign the same keyword(s) to all of your videos, but rather mix it up among your videos.

From the above, you should now be able to identify several ways or methods that you can increase the response rates in your video marketing program.  You should also understand the importance of conducting a thorough keyword analysis in order to find the best keywords to use to optimize your video in the eyes of the search engines.

I invite you to review what another master marketer has to say about the usefulness of using video marketing in your list building program.  and check it out.

Feel free to share this post with your friends, family and business associates or others who would be interested in video marketing information.

P.S.:  To learn more about video marketing, visit and discover other ways to enhance your video’s response rate.

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