Evolve Your Email Marketing Through These First Class Ideas/ Debbie Kameka
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
To encourage the growth of your marketing campaign, combine your marketing emails with social media marketing using Facebook, Twitter, and other outlets. People will share your content on social networks and get more people interested in your products. Make sure these people can easily sign up to your email list.
It’s important to ask for the consent of anyone you plan to add to your email list. If you don’t get their permission, your emails could be considered as spam. You can be blacklisted and ruin your reputation. These are problems that aren’t easy to fix.
Have subscribers type in their email address twice when filling out the form to opt into your email list. This makes sure that they actually want the emails and that they haven’t made a typo in providing their email address. When you ask them to enter information twice, it helps you to confirm that what they have input is correct. This will help ensure that your emails get to the individuals who want to receive them.
On your email subscription form, set the expectations for your potential subscribers on what you typically will send to them. Set an expectation with your readers by letting them know types of mail they will get and how often your emails will be coming. Being up front with this information prevents surprises for your subscribers.
SMS messages can be a great side kick to an email strategy. When used together, these two techniques can ensure that all of your customers are receiving the information they wish to. Using SMS also helps you build your brand identity.
One important tip that all email marketers should understand is that you should always keep your branding consistent. Product recognition is developed over time, and you should make your product name, topic or design elements for email easily recognizable. Sending really different emails can make it harder to remember the company.
When done right, a reader does not even realize that your email marketing messages are, in fact, marketing at all. Subscribers actually enjoy reading messages which provide them with a useful service or a little entertainment. This not only helps your brand, it benefits your business as a whole. Your customers are more likely to purchase products from someone who has provided them with valuable information for free. Use the tips outlined above and you will soon see the benefits of email marketing.
If you are a business owner here is a tip to help promote your business online, add a blog to your company’s website. By blogging about new products and new advertisement or specials you are having, your brand will seem more personable. Regular posts will help customers get in the habit of reading your blog and even anticipating new information. If they’re excited about your business, they’ll be excited about buying!
Set up your blog at www.EmpowerNetwork.com you can also click on the video link at the top of this page.
To Your Online Success,
