Your Questions Answered About Mobile Marketing
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Mobile marketing campaigns should have a link that is to sites that are capable of being viewed by phones of all ages. Keep in mind that if your regular website has flash, the link needs to go back to your mobile site.
An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. Existing customers will have a better reaction to texts than new ones. Be mindful about how you use mobile marketing. Unsolicited marketing to new customer leads is often considered a spamming technique.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.
Try to gather as much marketing data about your intended mobile campaign recipients as possible, so that you can target their wants and needs. This is a great way to ensure that the campaign that is going out is something that the recipient actually wants to read.
Your message needs to be valuable. When you send messages to anyone outside your immediate social circle, your content must have some value to the reader if you want to nab their attention. Keep the type of audience in mind when you send offers. Make sure to send offers that are appropriate and will be appreciated by your target audience. Family related content is a wise choice for middle class family demographics.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. Many times, these will get passed on to others, enlarging your mobile marketing audience.
As a method of enticing customers and expanding your branding, try QR codes. QR codes allow you to easily share coupons, promotions, and discounts. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. These codes make it easy to quickly deliver information about your company to your customers.
Start a picture-to-screen campaign. These campaigns let your clients take their own pictures with mobile devices. The customers’ photos are then digitally posted after they submit the photo via the use of a short code text. The photos can be made instantly viewable on practically any digital device.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. Some users feel that SMS is too invasive into their personal comfort and space. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. Honesty will build trust and loyalty for your brand.
Mobile marketing can be an incredible asset for your business; however, an overeager approach can turn customers away. Apply your mobile marketing efforts respectfully and consistently to get the best results. With the right approach, you will very likely obtain new customers and bring in more business.
Des Morgan