How To Grow Your Small Business Rapidly Online With Blogging
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Need to grow your small business rapidly online?
These days, many people are looking for ways to increase customers to their small business. It doesn’t take a genius to figure out that the more customers you have, the more money you’ll make which increases your potential for growth.
Why you should take your small business online
Web use has grown tremendously over the last few years as people are searching for information more than ever.
1/3 of the world’s population is on the internet and believe it or not, ever second, almost 8 new people come onto the internet.
Advertising companies see this huge shift and the days of TV ads and print ads are slowly dying out. Phonebooks are dust collectors for lack of a better term.
Google is the new YellowPages
Get your small business listed at the top of Google and you’ll get more traffic than you can handle. When I got this article on CopyPasteCash
Why is being listed in search engines important
Having content in the search engines will never go away. If you take some time to write a top quality article, it will get a lot of traffic.
Write an article about a problem relating to your industry and when people read it, they will immediately see you as THE SOLUTION. You’ll be something like a superhero to them.
Grow Your Small Business Rapidly Online With Blogging
Blogging is a great way to put your business in front of people. If you learn the correct way to use blogging, you’ll know just how to get in front of your customers.
The whole concept of blogging is to build your authority; show that you know what you’re talking about. When people feel you are an authority figure, they are more likely to buy from you.
It’s a known fact that you could have the greatest product in the world but people don’t always buy from you because of what you have but because they like who you are.
To build you authority, you could give tips and strategies that relate to your industry.
Let’s say you’re a hair stylist. If you give tips on how to treat hair after leaving the salon, who do you think they’ll come to when they need their hair done?
Just goes with the motto “give and ye shall receive“.
I’ll give you another perfect example. Go to almost any top website. 9 times out of 10, you’ll either see a link to a blog in the navigation menu or the site is a blog. In the last few years, the budget for company blogs (along with social media) has TRIPLED from 9% to well over 20%.
So why use a blog?
Back in the day, businesses would send out these massive direct mail campaigns that would cost hundreds or even thousands of dollars. It’s a known fact in the advertising industry that direct mail still works, but it’s very expensive and becoming less effective for new leads.
As you read earlier, people are online now more than ever so it would only be smart to capitalize on this.
A blog allows you to instantly put your your business in front of customers who actually care about what you’re saying.
A long time ago, I was on the Delta Airlines website and saw that they had a blog. This struck me as odd because I wondered just what they had to talk about on their blog. Turns out they were giving out tips on traveling and how to save money. Great stuff for people looking to save money on traveling.
It’s also great for if you’re having a special; write a blog post and share it on social networks like Facebook, Twitter, Pinterest and more. We’ll talk about these later.
The object of growing your small business online is to get as many interested eyes as possible to your post. The more traffic you get to your site the more your business grows.
You can keep your loyal readers updated on things like new products, special offers, ask them questions or advise on ideas and more.
Taking your small business online is a great way to connect with your customers.
What else helps your small business grow rapidly
Having a blog is just a piece of the puzzle. Having social media accounts now days is must.
But in saying that, don’t just go create a bunch of accounts and expect people to just start following and liking your pages. You actually need a social media business plan for your small business.
Sites that you need to really focus on:
- Twitter – instantly connect with your followers
- Facebook – Share your content and get more business
- Google Plus – Same as Facebook but better for business
- LinkedIn – the social network for business
If you build your presence on these sites, you will really grow your small business fast.
LinkedIn is better for networking and linking up with other like minded business owners. It can be huge for your small business if done right. If you’re serious about learning how to use LinkedIn for you small business, I strongly suggest you check out a program called LinkedIn Influence.
What else…
Paid advertising has made a shift to online. Since a third of the world is searching online for solutions to their problems, it would be smart to take your advertising efforts online also.
The problem with that is you could lose a lot of money if you don’t know what you’re doing when setting up a paid advertising campaign.
That’s why it’s best, if you’re truly serious about taking your small business to the next level, to DO IT RIGHT.
I’ve learned that you can either pay for the knowledge or pay with trial and error. Trial and error is always the most expensive.
In Conclusion
If you want your small business to grow rapidly, you have to adapt to the the world. Online use is growing faster than ever before.
It’s the best and fastest way to take your small business to another level.
To small business growth