Automate Your Social Media Contests…
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Why Use Social Media Contests?
In another article, Developing Your Social Media Marketing Strategy, I covered strategies for effectively marketing on Facebook, Twitter, and Pinterest. These included using social media contests.
According to the OpenForum.com article 4 Reasons Why Contests Should Be Part Of Your Marketing Strategy,
Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer’s toolkit. Here are four reasons why.
1. Contests are a great tool for building your fan base
2. Contests enable you to engage your audience
3. Contests are a rich source of data
4. Contests empower consumers to do your marketing for you
The article 6 Reasons Why Companies Run Contests and Sweepstakes on About.com adds these reasons:
– Prize Promotions Create “Buzz” about Products
– Sweepstakes Encourage People to Visit Websites
– Companies Use Giveaways to Build their Email List
– Contests Generate Advertising Content at a Reasonable Cost
– Sweepstakes Provide Valuable Market Research
– Giveaways Strengthen the Relationship Between Company and Customer
It’s no wonder then that more and more businesses (big, small, and in-between) are using (or considering using) social media contests as part of their marketing strategy.
Creating Social Media Contests
The question then is: how do you go about organizing/running social media contests?
Entrepreneurdex’s 7 Steps to Creating a Social Media Contest provides some guidelines:
1. Choose your contest type
2. Design the contest to suit your business
3. Figure out your objective
4. [Outline] the Rules
5. [Choose] the Prize
6. Promote your contest or sweepstakes
7. Choose a winner
How to Automate Your Social Media Contests
You’ll come to realize that running social media contests can be a time-consuming process. However, it is possible to automate the enter process!
Yes! You can outsource all the elements of social media contests creation.
How?
By letting MediaSpider take care of all the heavy hitting for you. MediaSpider is a social media marketing platform that uses untargeted contest seekers to drive targeted visitors to your websites. With this system, you simply list where you want the targeted traffic to go, and let it work for you.
Watch the short video which explains everything. You can join the system as a guest, completely free of charge and get yourself a whole channel of social marketing that goes on working for you for weeks, months or even years, hand-free.
[PLEASE NOTE: Access to this system is by invitation only!]
This new, automated, ‘crowdsourcing’ method of generating traffic uses social media contests to turn visitors into hot traffic and channel them to any of your target websites and multiple target pages within your sites.
If you found this information useful, then…
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