How not to be perceived as a spam or a scam.

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

How not to be perceived as a spam or a scam.

A successful online marketing campaign should be designed to make you stand out. Internet users are wary of spam and scams and will not trust you unless you establish yourself as a trusted professional. This article is here to help you create a good reputation for yourself.

Get your customers to help you promote your online business. You need to create a dynamic online community on a message board or social networks to stay in touch with your customers. Organize contests or reward people for writing reviews of your products. Hand out promotional material: T-shirts with the URL of your site printed on it for instance. Work on your branding to create a real identity in connection with your brand or products. Your customers will want to spread the word about your business if they perceive it as a way of getting the kind of status they want in the eye of their peers.

Good customer service is always a good sign. If people call your customer service and are not being treated well, or do not get good answers to their questions, they are not going to trust you and buy your products. Encourage people to get in touch with you by email or to call you. Hire someone to help you if you are getting a lot of requests. Do your best to be available and answer questions quickly and thoroughly. Being polite is a plus: treat everyone with respect, even if you know they are not likely to buy anything. And remember: the customer is always right. This means you should offer refunds for damaged or lost products.

Give your business legitimacy by adding genuine reviews to your site. After you make a sale, send out an email to thank your new customer, encourage them to stay in touch with you and to write a review of the product they purchased. Give people discounts or free samples for writing reviews. You could also organize a contest for the most creative review: ask customers to send their own videos, pictures and texts about their opinion of your products. Get in touch with internet gurus specialized in your industry and send them a few free products: maybe they will write reviews or make a video about your products.

Quality video content is a good way to gain legitimacy. Film yourself talking about your products or your business. Demonstrate your products and film yourself at work. Give an exclusive behind the scene tour so that your potential customers can see that you are a serious business owner. Filming the products is a good way to help customers visualize what they are buying and get a better idea of what to expect. Post your videos on YouTube so that everyone can share them on social networks and comment on them. Create a YouTube channel and add your logo next to your videos as well as a link to your site. You should also create a template for your videos, including a title sequence and credits to make your productions look more professional.

Developing a good online marketing campaign could make a difference between a struggling business and a successful one. Use what you learned in this article and do more research about online marketing to develop a comprehensive campaign.
 

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