The Bloggers Marketing Checklist

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

While none of these ideas may seem new or off-the-wall creative, together they form a complex web of online marketing techniques which, when used together, will create maximum results. We will take a look at how the web-marketing checklist t ensures that you are doing everything possible to gain the most from your efforts and will show you how to market yourself online in a way that is effective and easy with time and resources.

Top SEO Content Strategies

• Include your keywords in headers 1, 2 and 3 to ensure maximum optimization

• Position your keywords in the first and last paragraph of your content only

• Use your keywords naturally and sparingly to create content that is readable

• Try not to overdo your optimization or you may be blocked

• Use different variations of keywords, and always do your research beforehand

Website and Blog SEO Strategies

• Write a keyword-rich title page to boost your blog’s SEO profile

• Write a descriptive meta tag for your site to help Google find you

• Include descrptive keywords in ALT attributes within images

• Create and submit site-maps to Google frequently

• Promote your local business on the internet to help extend your network

All-Time Favorite Linking Strategies

• Request reciprocal links from similarly themed websites

• Leave comments on other blogs and sites from your username to increase visibility

• Use social media networks to spread back-links to your website

• Encourage people to share, re-tweet and otherwise interact with content

• Use a pinging software, such as Pingler, to increase your links and site status

Social Media SEO Made Easy

• Use an AddThis widget and help people bookmark your sites

• Promote your site in forums and other “old school” social media sites too

• Become a part of a social media community and encourage interaction

• Begin a business blog that can send content to these networks regularly

• Always back-link to one central hub to monitor your success and create an easy communications channel for potential customers

Signature Email Strategies That Never Fail

• Add a detailed and linked bio in your emails for easy reference and contact inquiries

• Publish an email newsletter using MailChimp to directly target customers

• Aggressively scout out email details and arrange a list

• Send transactional, reminder and thank you emails regularly to keep in touch

• Send complimentary offers to those who will benefit from the information

The Marketing Checklist

Again, while none of these efforts are unique, test them out together and see how much more powerful your network will become. The web-marketing checklist is a great example of a page that you can bookmark and continue to refer to during new campaigns to ensure that you know how to market yourself online and that you don’t forget any of these key principles that can sometimes be easily overlooked when blogging.

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