solo advertising secrets
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
A quick way to get a lot of leads and tons of traffic is understanding solo advertising. If you don’t know what newsletter marketing is, its where you can literally borrow another marketers list and send your very own email ad to that list. There are lists of a couple hundred to list into the millions that you can advertise with.
Obviously solo advertising newsletter marketing secrets is a great way to reach your target market because the subscribers to list are based on a certain subject. For instance there are lists specifically for people who like knitting, or people who own parrots and for us people who are in the home business industry. You can craft a special ad and send it to another persons list and generate leads and sales for yourself instantly.
How to find solo advertising newsletter to advertise in
So now its time to find some newsletters to place your solo ads in. The easy way is to search for it in Google. Just type in “solo ad + mlm” or “solo ad + home business” and you will find a list of sites that offer advertising in their newsletters. The way to increase your chances of profitability is to find at least 25-50 different newsletters and put them into a screening process. Or you can check out the directory of ezines which is a paid membership which lists all the newsletter in one easy to find place.
How to filter and screen newsletters solo advertising places.
The screening process is very simple and should not be overlooked. The first thing to do is to see the offer. Usually over hyped offers are a red flag in solo advertising. If it sounds to good to be true it usually is. The next screening part is to call up the newsletter owner and tell them what you have to offer and ask if their list would respond to that.
Those that don’t respond to you via phone or email you can eliminate. The people that you do get through to, they will tell you what their list responds too and it might not be your product or service. After you found your newsletters that you want to advertise in, its time to create your copywriting. There is a simple formula I learned from the master solo advertising secrets himself, mr. Daegan smith.
Daegans smiths solo advertising newsletter secrets for ad creation
There is no one who does more solo advertising then Daegan Smith and he has a unique formula for writing an ad. The way he explains it is by keeping it short and simple and use the power of curiosity. Now realize people either avoid pain or move towards pleasure. The more powerful of the two is to avoid pain to move toward a more pleasurable outcome.
So start your solo advertising by stating the pain your prospect is going through and then move them toward pleasure. Here is his formula.
if your sick and tired of x, y and z then this will be the most important website you will ever see.
==>> website
“Headline of website you will be sending traffic to”
==>> website
And that is it. You want to send your traffic to a lead capture page so you can generate leads and use direct response marketing where you can make instant sales from your leads in your solo advertising campaigns. Also remember there’s long term profits also involved and a person may have to see the sales message at least 12 times before they buy so follow up by email or phone is important to your bottom line.
The next step for your solo advertising is to basically just track everything and see where your profitable and to see where you can be profitable. Rinse and repeat and your golden.
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