7 Foolproof Tactics to Write Better Blog Posts with Social Media
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
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7 Foolproof Tactics to Write Better Blog Posts with Social Media
Do your blog posts speak the language that your audience speaks? What about your landing pages or top-tier pages?Are you using words and phrases that they can relate to? Or are your posts and pages full of jargon and buzzwords like “value added” and “incentivize?”If you’re not using the language that your audience is using, then…
The Art of the Webinar: The 5 Most Important Aspects of Successful Webinar Planning
The ways in which companies and their leadership engage with their customers and other various members of the public is always evolving. New ways for outreach have brought more opportunities for information exchange, feedback gathering, and industry education all with positive branding, exposure, and authority-boosting impacts. Social media, guest…
The Problem with SEO: Mistaking Correlation for Causation
So you just saw a big jump in your natural search result rankings? Congratulations, that’s great news!But before you start patting yourself on the back for having all your hard SEO work pay off, it’s important to remember that just because your natural search rankings changed, that doesn’t necessarily mean that your results can be…
Startup SEO – Lonely, Frustrating, and Sometimes Embarrassing…But It Doesn’t Have to Be
I’ve had the opportunity to speak with a number of startups during my career, and I have helped several with digital marketing strategy. If you’ve worked with startups before, you know how inherently fast-paced, exciting, and challenging they can be. The fact of the matter is that startups are facing an uphill battle that most will never win.…
Can LinkedIn Today Be a Real Player in the Social Aggregation Space?
Although LinkedIn Today is a feature that launched with great reviews back in March of 2011, it has been a section of the site that has largely gone without notice by many users.The concept itself was not new, but they implemented it differently than some of the other social news aggregation sites, as LinkedIn Today “delivers the…
10 Ways Coding Can Help Your SEO
Too many webmasters think of SEO in terms of things you do after a website is created, whether that’s optimizing specific on-page variables in order to maximize the odds of being ranked for particular keywords or the process of soliciting backlinks from qualified sources to power off-page SEO.However, ignoring the important role that your…
Local SEO with Google+
It’s not exactly surprising that Google recently made the widely-expected announcement that it plans to convert all existing Google Places pages into Google+ Local pages. So instead of boring you with further details on this transition, I want to jump into the meat of the issue: how this shift affects local SEO best practices.But first, I…
Making the Best of PPC Basics
I wouldn’t be wrong in assuming that virtually all PPC marketers have been through a stage with one account or another where, no matter what you try, the account just would not perform. You typically notice that the conversion numbers have dropped significantly over the past couple of months, and you perform some standard steps to correct…
How to Use the New Bing Links Explorer
Former Yahoo Site Explorer fans can now rejoice! Although plenty of tears were shed when the program was originally shuttered, it has come back to life in a different incarnation as Bing’s Link Explorer tool. Be aware that the new Link Explorer tool doesn’t offer all the functionality that was available within the former Site Explorer…
Is It Worth Joining RevResponse?
RevResponseoffers a unique way to make money from affiliate marketing. Instead of paying you a commission for every sale generated, the program pays you for every qualifying lead or subscription you refer.
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