Donna Cicotte

The old life is gone; a new life has begun! First Lesson! Wisdom comes from two places: Mistakes and Mentors. A lot of folks, when they get involved in a new business…

If you’re a marketer of any sort, but particularly if you’re new, you must understand one foundational tenet before you go any further: All Marketing Is A Test No marketer hits a…

Building a web site is just part of the process of getting your business noticed online. Search Engine Optimization (SEO) is a key part of the puzzle. As you manage to boost…

In a previous post I talked about the different personality types and what motivated them. In this post, I’ll talk about how to talk to the different personality types so that they…

Have you ever felt like no matter what you said, for some reason you just could not get through to the person that you were talking to? Like you were each speaking…

You can easily write better Pay-Per-Click (PPC) ads by analyzing the competition! (Actually, you can LEARN to write PPC ads by analyzing the competition!) Here’s what to do: Open up Excel or…

Is Your J.O.B. Killing You? (It Could Be!) NPRs Planet Money did a piece on work-related deaths for U.S. Workers. The results come from the Bureau of Labor Statistics. There’s some interesting…

Have you ever been to the circus?  Today, most circuses are held in stadiums and arenas. But it wasn’t so long ago that circuses were held under the big top! Today, when…

Any website can benefit from search engine optimization, but if you’re doing it wrong, it could be hurting you (not helping.) In this article, we’ll cover rank raising SEO techniques that will…

Whether you’re selling in person or online, knowing who your audience is is really important. In fact, let’s go a step further and say that not only must you know who your…