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Increase Your Brand Presence With These Top Tips

Chris Kostopoulos Oct 19, 2012 · 5 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Using social media for effective marketing practices has quickly become a standard for nearly every type of business, and with good reason. Social media is a burgeoning technology, which gives you the opportunity to really put yourself on the map if you take advantage of it promptly and wisely. Here are some tips you can use to benefit from social media before your competition does.

Make things easier for the reader to pass your information on to their friends. A Facebook share button should be placed on each of your posts or items. This might take a few minutes extra, but it will be worth it in the end.

TIP! Set up a YouTube account and use it for social marketing. Once your YouTube account is ready to go, set up your account so that whenever you post a video, it will be automatically be posted to other sites you own.

Think about your demographic and market towards these people when you think about social media marketing and maximizing your results. Find out who is clicking on the ads for your company, so you can make your ads just for them.

If you use YouTube as part of your marketing strategy, make the most impact with your video titles. A catchy title is crucial. They need to be attention-grabbing and interesting so that users will want to play the video. It is a good idea to put keywords in your titles to attract the right audience for your videos.

Think about serving as a guest blogger or letting a well-known blogger in the field to post on your website. No matter who writes for whom, you will definitely generate additional traffic. Guest blogging on another blogger’s website is an excellent idea if they allow you to backlink to your own website. When you have guest bloggers, provide them the same courtesy. Followers of that blog are sure to visit your posting and also your site.

TIP! You should do your homework about the many choices open to you in social media advertising before starting your campaign. Each one of these social media websites has its own unique set of offerings, and learning what they are can help you get the most benefit from your time spent on them.

Adding different features on your social sites, such as a comments section and a voting/ratings section, will really help you come across as sociable. By having these social media tools on your site, your consumers have the ability to participate in what you are trying to promote.

Use social media for market research when launching new products or looking for feedback on existing products. Many people like to have their voice heard and will enjoy sharing their opinion. Most social network users are not shy about detailing their wants and needs, and it won’t cost you anything to listen.

It is critical to interact with the people who post questions and comments on your social media feeds. Take the time to look for these each time you visit your site.

Social Media

A social media storefront that is easy to use is one way you can effectively use social media marketing. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. This makes it easy for avid Facebook users to find your site as they navigate Facebook, and and enable them to buy your product on the spot. In this, you can get sales from customers that would rather stay on Facebook than leave it for your dedicated ecommerce website.

IF you want to market your SM site, always think about who you want to reach. When a customer makes a suggestion, you can safely assume that others share their opinion. Talk to them and show you are really hearing them

TIP! Keep your Facebook account updated for more effective marketing. People will most likely revisit your blog if you keep it fresh.

When you receive a comment on Facebook, you must make sure that you reply to it. This goes double for negative comments. When people think you care about what they say, they will trust you and your products. Respond as soon as you can so the person feels important and wanted as a customer.

When you publish something new on your company blog, be sure to repost it at your social media venues. You can link your followers to your social media marketing site to help them read about it.

Track the traffic onto your site to see the fluctuations and trends for different times of the day. Don’t get elated or discouraged just because your results were especially good or bad on a given day. It’s crucial that you can spot trends in movement, knowing when to try another option.

TIP! Build up suspense about your upcoming events through social media. Inform followers in advance about upcoming events and projects that are in the works.

Link your Twitter and LinkedIn profiles. This will give you the information you need to follow the professional contacts you have on LinkedIn on Twitter, and allow your contacts to follow you. This gives your tweets a trusted and professional feel, and helps build a larger network of professionals within your industry. Use a program called LinkedIn Tweets to help your LinkedIn contacts follow you on your Twitter account.

Don’t post too frequently when marketing your business on social media sites. As a general rule, you should limit your posts to three a day or fewer. It’s been proven that people get irritated when they are bombarded with information about a company. Spread out your three posts and include separate, pertinent pieces of information in each one.

Brag about friends using your social media. While this may initially be a little strange, remember that viewers respond well to seeing the personal connections in your life. For example, you might highlight the accomplishments of your Facebook friends, or you could mention the number of fans who subscribe to your YouTube videos. Be sure to include links to other pages too.

TIP! Ask your customers to give you details about how they use social networks, perhaps in exchange for a nice freebie. If the results indicate that your customers enjoy getting on social media sites for more than 60 minutes a day, think about making a page or two for your product.

Be cautious about the information you share on social media sites. It is very easy to use a site like Twitter to give small tidbits of information to your followers. Grammatical errors and untrue information could be very damaging to your image, causing you to lose customers. No matter how informal your sites are, you must remain professional all of the time when you use them.

Social Media

Social media marketing is somewhat similar to traditional marketing, but this isn’t necessarily a good thing, as many marketers are relying on these similarities and not exploiting the differences to their advantage. Don’t be beaten by your competition. Start using some of the tips presented above to help you unleash the full potential of the social media arena to market your products and