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Major Mistakes People Make When Using Mobile Marketing

Chris Kostopoulos Jan 7, 2013 · 4 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Mobile marketing can mean many different things. It means many things to many businesses, and it you can go about doing it in several different ways. The simplest and most common definition is a method of promoting a business through mobile devices, such as cell phones. This article will help you understand the benefits of mobile marketing.

Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale.

Be simple and also concise. If the clicks required are few, they will be more likely to keep clicking. Mobile keypads are quite compact, so a significant amount of typing can be very annoying. Therefore, cut everything from the campaign except for the items you absolutely must keep.

TIP! When contemplating using SMS messages to get the word out about your business, be sure to include an opt-in option. Be upfront about how many messages you will send out every month.

Mailing List

In order to inspire your customers to sign up for your mobile mailing list, keep the sign up forms simple. Filling out a form is easy to do on a computer but can quickly become annoying on a smaller screen of a smartphone. Make it simple for them to add themselves to the mailing list.

Independent mobile platforms require a home base or domain. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. It is a terrible idea to base your business around your mobile platform solely.

TIP! Money investment should be considered necessary if you want to have a decent website that works on mobile devices. It can be very difficult to make a mobile site that is easy to use and good to look at.

Mobile Site

Utilize an A/B testing process on the homepage of your mobile site. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Then use the one that gets the most conversions.

Make your emails mobile friendly so that they are effective. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. It’s becoming more popular for people to check email on a phone, so the emails you send need to take this into account.

TIP! Do not send pointless messages to your customers. Respect your customers’ attention by always giving them useful content when you send out messages.

Provide contact information for your business on social networking sites. This helps your business get found. Start out simple with your social media sites for your business then move on from there. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.

Be very careful of the hours that you send your customers text messages. If you’re inconsiderate with your text timing, no matter how wonderful your offer, it won’t sell.

If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

TIP! No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. If your marketing website is easy to use, you will get a better response from people using mobile devices.

Send offers once a week or less often. The highest results come from messages that are sent a few times a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.

Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. Find a way to differentiate yourself from you competitors.

Offer your customers an option to leave feedback; this will help you improve your products and services. Many people tell you to get away, but you need to survey your clients as much as possible.

TIP! I

Mobile Marketing

As you read above, when it comes to mobile marketing, there are a variety of things you can do. Although it clearly includes marketing via cell phones and other mobile devices, it also encompasses an array of complementary practices to suit its particular users’ needs. By using some of the tips presented here, you can tap into that huge market. You can make mobile marketing work for your business.