Nearly seventy posts in, a guide to buying a fishing rod sits beside a series on email marketing systems, and both were written with the same care. Carl Willis ran a general interest site single handed, and the range of it is genuinely startling.
The marketing writing carries the weight. He works through email marketing as a business strategy rather than a broadcast button, asks what free software costs you in the end, returns repeatedly to generating leads without buying them, and writes plainly about reading your own visitor statistics instead of guessing at them.
Then there are the cars, and there are a lot of cars. Checks before buying used, cold air intakes, ethanol, truck bed covers, where to find parts for something old. The mountain biking posts read differently again, because he clearly rides: trails, full suspension frames, which tyres survive.
Reviews of nutrition companies turn up too, and those are promotional.
Come for the email marketing and lead generation posts. Stay for the bikes if you ride, and leave the lawn care alone unless you have a lawn problem.