Each post carries a single word as its title and nothing more. Traffic. Articles. Niche. Link. Spyware. Podcasting. The effect is a rough glossary of online marketing, where you look up a term and get a short piece explaining what it is and why it might matter to you.
The best of them opens with a subscriber who built a beautiful site, quick to move around and professional to look at, that earned nothing at all. The point being made is that design and traffic are separate problems and people confuse them constantly.
Other entries cover dead websites, a browser toolbar that ranked sites, and social bookmarking, which together give you a picture of what people were doing to get found.
The writing has been reworded to the point of awkwardness in places, and you will notice.
Use it as a lookup. Read the traffic piece if you have a site nobody visits and cannot work out why.