How To Convert Your Traffic Into Leads With The PAS Formula…
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
I SUCKED at blogging and creating videos and to tell you the TRUTH I still do!
Haha, ok… Maybe I’m not THAT bad at blogging these days but I can tell you I still have A LOT to learn,
…which it the beautiful thing about this industry! (Self Development)
Anyway I wanted to share with you a formula that I’ve learn’t along the way that has allowed me to convert my traffic into leads,
…and I personally gaurantee IF you apply what you learn in this post you WILL start seeing results! (More LEADS)
So we’ll start with this QUICK video: (Click Play Now)
“I dream of a day when YouTube starts picking better thumbnails for the videos, but it is what it is… haha”
Anyway in that video above I gave you a teaser of what the PAS Formula and how it can help you to convert your traffic into leads,
…BUT I want to dive in deeper so you can have a better understanding, apply it and actually start creating results because we’re all here for the same thing:
To create a LEVERAGED lifestyle and when you’re generating leads on complete auto-pilot (with your content) and running them through a sales funnel that converts your leads into sales it’s HAPPY DAYS! 🙂
Ok, let’s DIVE into it!
You NEED This Before Applying The P.A.S Formula!
Before you can start applying the P.A.S. Formula into your marketing you NEED to first know WHO you are marketing to…
This is KEY!!!
Look, if you’re marketing to EVERYONE you are marketing to NO ONE!
So the very first thing you need to do is figure out your target market, and you do this by first determining what problems your product or sevice solves and secondly you need to figure WHO has these problems you are solving.
Once you’ve done this and you know exactly WHO you’re marketing to, it’s time to start creating content and applying the P.A.S Formula…
What Is The P.A.S Formula?
Ok, so now that you have a CLEAR idea of WHO you are marketing to it’s time to get infront of them with your content and convert them into LEADS using the P.A.S. Formula,
…and I briefly shared how this works in the video above.
But let’s break it down so you have a clear understanding and can apply it in your marketing TODAY.
P = Problem
Before you create any kind of content (with the intention of generating leads) you NEED to KNOW what specific problem you’re setting out to solve in that piece of content whether it be a blog post, video, article, facebook note, etc.
And you start out your blog post (or piece of content) stating the PROBLEM, that way you’re reader, listener, watcher (prospect) knows that they are in the RIGHT place and that YOU understand their problem.
A = Agitate The Problem
The second part of your post once you have stated the problem is to agitate that problem, stir some EMOTIONAL pain that this problem is causing your prospect…
S = Provide A Solution
Once you have stated the problem, agitated the problem and got your prospect in an emotional state about their problem (people take action when you hit their emotional hot buttons) you then provide the SOLUTION,
…which is the link to your capture page! (Your Offer)
Newbie Note: You will get better results if your capture page is congruent with your marketing message (Blog Post, Video, Article, Etc)
And if you don’t have any congruent capture pages MAKE THEM, or HIRE someone off oDesk to make then FOR you…
Think Of It Like This…
Let’s say you were to take a knife and STAB your prospects arm which left a big gapping gash (A PROBLEM), you then poured rubbing alcohol onto the gash (Agitate the PROBLEM),
…by now you can BET that person NEED a solution!
So you step in and offer a magic pill that instantly takes the PAIN away (SOLUTION)…
And BAM you have a new lead OR sale in your business!
That right there my friend is a FORMULA that you can use to not only make money in your business BUT you can also be of SERVICE and provide SOLUTIONS to the market place.
There you have it, a ROCK SOLID formula that you can use to start converting your traffic into leads….
The PAS Formula!
Now go apply it and generate some leads!
Billee Brady
P.S. If you’re interested in learning more internet marketing skills and strategies for making money online get on my list and watch your email inbox like a HAWK,
…you can do this by CLICKING HERE NOW.
P.S.S. If you have any questions, comments or feedback feel free to leave a comment below!
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You’re AWESOME!