Secrets of MLM Lead Generation

bessiewhitt Jun 20, 2012 · 3 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Network marketing depends on the ability to accomplish high quality MLM lead generation. Many people starting out in an MLM business will go to their friends and family first to sell their products and recruit their down lines.

This method may or may not work for awhile, but eventually everyone runs out of people they personally know. Eventually they need to find people outside their own circle to expand their business. They do this by finding ways to generate MLM leads.

MLM Lead Generation – What Are Your Choices?

Buying leads from an MLM lead generation company
Article marketing
Social Media marketing
Video marketing
Press releases
Blogging
Using PPC ads on Google or Facebook to bring people to your website
Reaching interested parties through surveys and questionnaires

There are many, many ways of doing MLM lead generation online. The more you know about internet marketing, the more you can use that information to your advantage in generating leads.

Remember that all you need to start out with is a website or a sales page, and a way to help people find it by linking all your online materials back to it.

MLM Lead Generation – Industry Secrets

There is always a cost for MLM leads, but it is not always in money. Sometimes, all you need is some work and time to get a great number of leads.
The leads you generate for yourself are often the highest quality leads of all.
If you buy leads from a lead company, be sure to check their replacement policy. Many companies will replace leads if they are obviously erroneous.
In MLM, there are qualified leads and nonqualified leads. The nonqualified leads are people who have just responded to a general survey. The qualified leads have been contacted to make sure they are really interested in and able to accept an MLM opportunity. Buying qualified leads can get very expensive, and unqualified leads can be money down the drain.

The MLM lead selling business is sometimes difficult for the newcomer to understand. The most important thing to remember when buying leads is to find a reputable company, and one that honors their commitments. Otherwise, you are better off generating your own leads.

MLM Lead Generation – Can You Be Scammed?

You certainly can be scammed by companies selling leads if you are not careful. Some companies will say they are selling you qualified leads, but the evidence may prove that this is a hoax. You might call the individual and find out that they have never spoken to anyone and are not interested in your opportunity or products at all.

Worse yet, an unscrupulous lead-selling company might send you leads with the promise that they are not selling them to anyone else. Then, when you call the prospect, she tells you that people have been calling her all day about work-from-home opportunities. She is not only uninterested; she may even be irate.

MLM Lead Generation – The Best Method for Your Business

The best method for MLM lead generation for your business is to do it yourself with online methods. If you do not have the time or you do not feel that you have the skills, you can hire it out, but only do so if you can find a company you trust. Then you will get the leads that improve your business.

ps. Don’t let anything stop you from getting started today!