Popular Misconceptions of Network Marketing

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

The Popular Misconceptions of Network Marketing

Network Marketing……The phrase elicits a number of responses amongst most people. Mostly it will be synonymous with Internet Marketing, MLM, or in some cases Scam!

These are the most common misconceptions of the term. The reality is Network Marketing has been around since Adam was a boy! The Rawleighs man was a Network Marketer, the Fuller Brush man was a network marketer, heck even your local plumber is a network marketer.

In fact the truth of the matter is that all and every form of business relies to some degree or another on network marketing.

It’s a well established fact that the best form of  marketing is ‘word of mouth’, what is this other than the ultimate form of network marketing in it’s truest form.

Enter The Internet..

The advent of the internet was not the beginning of network marketing, it just simply made it easier for businesses and entrepreneurs alike to reach a broader worldwide market with the single click of a mouse. It has simply made it easier for people like Donald Trump to build an empire through Network Marketing amongst many others.

The internet has taken network marketing to the n’th degree used as a tool that has help create 100’s if not 1000’s of internet millionaires, you need go no further than the founders of Google, or Facebook and the list goes on.

Bill Gates was once quoted as saying that the internet would ‘never catch on’ how wrong was he? The internet has become the single most powerful tool any business or network marketer can have at their disposal. It is available to all, not just the network marketer, but anyone with something to say, something to sell, something to buy, or simply to just keep in touch. It is not the realm of the network marketer, but it has certainly taken marketing off the streets and the billboards, out of control of the few and placed it squarely in the hands of the masses, giving everyone the opportunity to connect to the world.

‘Six Degrees of Separation’

“You may think you are locked away in your own little part of the world.
In fact your not
Everyone is connected in some way or another”

Prof. Duncan Watts