Professional Email Marketing Advice That’s Proven To Work

Allen Klecker - "The WOW Network" Sep 16, 2012 · 2 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

What can be done to build your business on a tight budget and timeline? If you consider this to be true of your company, consider a different approach to marketing such as email marketing. Continue reading to see how email marketing can improve your bottom line.

Send birthday greetings to subscribers. Your opt-in can include a field for birth date input, thus allowing you to send automatic birthday wishes. Doing so can really make clients feel appreciated and special.

TIP! Keep your customers interested in your emails by offering promotions. This form of email marketing not only gives your readers a real value for their participation, but also encourages them to refer friends.

Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. These mobile devices have lower screen resolution than traditional computer screens and provide much smaller screen size. Figure out what your restrictions are and then work within them.

Email Provider

It is absolutely essential that you have an individual’s permission before sending them emails. If they have not, they may send an abuse report to your ISP, web host or bulk email provider. Even worse, when your email provider collects so many spam complaints about you, they could cut you off for failing to abide by their spam policies.

TIP! It is important that you get adequate permission from the people you are going to send emails to. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation.

If you have put an opt-out link within your email, which you should, it is imperative that you accede to the wishes of the respondent immediately. Continual emails to a customer who has opted out, may cause them to feel disrespected.

Show your customers that you value their time by only sending them emails that offer worthwhile information. Don’t get on their bad side by emailing them blatant advertisements all the time. Every email should have something relevant, like tips or discounts.

It is a wise idea to know what email marketing promotions are going on in your market area competition. Try signing up for email lists. Being aware of their activities can help you make your email campaigns better than theirs. Try to fill voids in your industry and constantly improve upon your own marketing strategies. Also, if they have promotions going on, make your own promotions better.

TIP! Make confirmation on the email opt-in portion of your website. This helps users double-check their choice to receive your email marketing messages.

Use a personal tone in all email marketing campaigns. If messages are impersonal, they will not have a positive response. Messages that are sent from a President, CEO or other prominent figure of a company will leave a strong impression on customers.

Email marketing is a very inexpensive way to boost sales. Creating a campaign isn’t very tough, so there’s no excuse for not having one. If you are not using this in your business as of now, why not? Put the advice of this article to work for you and see an immediate and positive effect on your business.