Blog marketing costs nothing except time, and that is precisely what makes it difficult. Ana Molino puts it plainly: no risk exists beyond the hours you spend, so nothing external forces you to do anything, and it works only for somebody who does not need a boss standing behind them.
The series builds carefully. What blog marketing actually involves for a small business. Why publishing something is not the same as being read. How much patience the process demands before it starts returning anything. And a separate post on the scams that attach themselves to the idea.
The social networking run treats these platforms as tools with genuine disadvantages rather than as an obvious good, and weighs both sides instead of cheerleading.
One practical post asks what to hand off first when there is very little to spend, which is a better question than what to outsource in general.
Twenty posts. Start with the scams one before you buy anything at all.