Marketing Tips

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

One common mistake when marketing a product or service is marketing to everyone. I have learned that marketing to everyone means that you are marketing to no one.

When some people get into marketing, they feel that everyone will get into their business meaning friends and family.

I hate to break it to you, but believe it or not usually your friends and family are thw last ones thay will get into your business.

When marketing you have target your market. You have to know who you are marketing to, so know your perfect avatars is.

Let’s say that you have a weight loss shake, its all natural and its perfect for a vegan. You believe your product is the best thing since sliced bread.

You get online and you decide to join groups on of the groups are thin trying to gain weight. Obviously this is not a group to join becausr every is trying yo gain weight not lose it.

Another  example is that you are selling organic chicken and this awesome recipe sauce that goes along with it. The problem is that the person is a vegan, so you are wasting their time and your own time.

You start marketing well really spamming people in their inboxes join my company at xyz.com.

First of all you need to know who you are going after, need to know your avatars’s needs and wants, their age, gender, location, what they like, and maybe even their race depending on what you are selling.

Secondly you need to have a message in your marketing that will intrigue them.

Lastly you need to know where your avatar hangs out what, so you can position yourself for them to see your billboard, radio ad, youtube video etc… You have to in their face point blank period.

So instead of running around with you head chopped off trying to spam people about your product or service, do your research on potential customer or business partner. Trust me you will be saving yourself some time.

If you don’t believe me ask someone who goes in different groups on facebook and just post their links all over the place as if their house was on fire. Go find out how well their strategy is work for them.

Oh my gosh this used to drive me up the wall. On facebook I used to post their business opportunities on my wall. That right there is a huge No No. First of all get permission before you post anything on anyone’s wall.

Another thing that have witnessed is someone tagging on me about their opportunity. Trust me when I tell you its very very annoying.

How would you like it if you are relaxing in your house and someone just walks plops down on your couch and changes the channel on your television as if they own your house?

Well going on someone else’s wall plastering your product or service on their wall is almost like that. Don’t do what you wouldn’t want done to you it common sense, but in these days common sense not always common.

What do you think about this post? If you have someone more comment below. Thanx!

To your prosperity,

Sincerely,

Amira Muhammad

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