COPY YOUR WAY TO SUCCESS! Proven Online Business Models Explained
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Copying the Traits of the Big Guns
If you aren’t considered an internet marketing guru, you are probably amazed at how they manage such impressive sales figures and how all of their products seem to be huge successes. You experience launch after mildly disappointing launch with items that you feel rival some of those being offered by the “big guns.”
If you are looking to elevate your results, it may be time to stop being in awe and to objectively evaluate some of what they are doing.
You can learn some valuable lessons that can ramp up even your non-guru offerings.
Consider these traits so often possessed by the gurus:
Think of a few big names in internet marketing and think about their most recent product. Do you remember being surprised the day it went public? Of course not. You knew that product was coming weeks in advance.
They let everyone know that something exciting was on the way. They teased, tempted and revealed just enough information combined with infectious
The day that product went public, they made sure they had back up plans for when their payment processors or site became overloaded. Think about that. They had people lining up for a shot at that new product.
Why? Because they created excitement and anticipation.
You might not be able to muster the firestorm of controversy and interest a well-known guru can, but you can find ways to plant seeds of anticipation and to get people prepared in advance to buy your product.
You may not have to worry about server failure on launch day yet, but you can increase your odds of hitting the ground running by creating an advance buzz.
The masters don’t rest after that launch.
You’d think that after a massive successful product introduction those gurus would just sit back and count their cash. They don’t. They keep marketing that product. They keep it on people’s mind. They remind late buyers that they have a second chance and they gleefully report the positive comments and feedback they have received from those who bough early.
Yes, internet marketing does allow you to create residual income streams. However, you shouldn’t confuse residual with maintenance-free. Keep promoting after the launch.
Push your product hard until it’s exhausted its possibilities. Even the best don’t rest upon their laurels.
Internet marketing gurus aren’t on top of their field because of luck. In most cases, they aren’t there because of the right product, either.
Their continued success and immediate recognition comes from their skills, techniques and persistence.
You may not be positioned to create the world’s most talked about new product launch yet, buy you are always in a position to learn from the best.
Examine gurus and their actions closely. Learn what they do to pull down those big numbers. Then, incorporate those lessons into your own efforts. Even by embracing just a few of the “big gun” strategies mentioned in Something small.
We are referring to the free bonus.
Sweetening the Pot…
You have a great product, a fair price, killer sales copy and a good looking sales page. Your testimonials are awesome, your market research clearly demonstrated that demand would be high, and there is no real competing product that can do what your offering does.
Why are sales lower than expected?
What is wrong and how can it be quickly and easily fixed?
This scenario happens a lot, and it can be hard to pinpoint the reasons for under-performance.
You might just need a tweak to your sales copy, to refine your PPC campaign or to make some other minor change. In many cases, the problem is very difficult to isolate.
It seems as though, quite often, the decision to buy or to click away comes down to a fine point.
Who knows how many sales are “missed by an inch?” The number is probably staggering. How can you take those “almost” and convert them into sales?
You might just need to sweeten the pot a little bit.
Offering a free bonus might put enough weight on the “buy” side of the scale to convert those misses into hits. By providing your prospective customers with something extra, you increase the perceived value of your offer tremendously.
Instead of just getting one valuable product, they receive additional interesting offers and products. It can be almost irresistible.
You also allow buyers to experience the sense of getting “something for nothing.” Everyone loves a free bonus of any sort, and internet buyers are no exception. The prospect of getting more for their money can persuade those on the edge to decide to buy and can even convert those who were just mildly interested into sales.
If you feel your campaign just isn’t living up to expectations, consider inserting a free bonus or two into the mix, testing it and comparing the results.
You can use related products to which you already have resell right that are “past their prime” or that didn’t require you to make a significant initial investment.
Take a moment to look around at some of the sites operated by well-known internet marketing successes. You will probably notice that the bulk of those sales pages offer some sort of free bonus to encourage immediate action. Those at the top didn’t get there by accident–their fortunes have come about by learning how the market performs and what makes buyers open their wallets.
Take a lesson, and implement the strategy. A little bonus loot might be just what your new campaign needs in order to produce the way you had hoped.
Sweeten the pot. Give a little something away.
The difference in sales might be far more noticeable than you think!
Three Internet Marketing Strategies Proven to Work
It seems like someone is concocting a new internet marketing scheme every day. Often, they are selling that idea at the same time. One might think that the most successful strategy is to write about a new strategy and sell the plan to others.
That might seem a little cynical, but it is true that hosts of self-proclaimed experts are willing to offer you their special “insider secrets” and “millionaire strategies” for internet marketing.
Some of the information and programs are valuable. Others are filled with exaggerations or simple restatements of principles already proven successful.
In order to separate the wheat from the chaff and to understand how to put new information to use as part of your marketing strategy, it pays to understand a few of the proven techniques for producing significant sales figures.
Consider these three strategies that have worked time and time again.
A marketer will develop and cultivate an opt-in list of former buyers and prospects. He or she will provide them with quality insight and information via email, along with special offers to purchase products. The conversion rate from lists is very high, as all people on it are prequalified prospects for the materials being offered.
Offering a Bonus
Internet marketers learned long ago that customers love getting something for nothing.
The “free bonus” has developed because of that longing on the part of consumers. Instead of simply selling the primary product, the marketer bundles it with one or more other products that are offered along with the main item of interest at no additional charge.
A good free bonus offer can turn a mediocre campaign into a massive success. Bonuses are used frequently by the most recognized names in the industry. That is not a coincidence. They work.
Creating a Back End
Successful marketers don’t let products get into their customers’ hands until they are equipped with a potential back-end moneymaker. That could be a series of affiliate links embedded into an ebook, a special offer coupon for another project, a chance at a one-time deal for another purchase or something else.
The idea is to give the product residual value so that it continues to sell while meeting the customer’s needs at the same time.
Keep your eyes open for new strategies and idea. The internet marketing world is active and always in a state of flux. However, approach new options with an understanding of what has worked in the past.
Techniques like those listed above are proven means of improving sales figures. This list, obviously, is by no means exhaustive but it does demonstrate that there are known and tested systems for marketing success.
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