How LinkedIn Is Beating Facebook

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Can You Believe It?

So I read a few articles that needed to share in the social media marketing world. Since we encourage others to use LinkedIn to brand and market yourself using Facebook and LinkedIn.

There are 2 sides to every story, I tend to use Facebook more then I use LinkedIn, still getting results from both.

Using Facebook For Business.

Build relationships with them, reach new people and drive sales using Facebook.

Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.

Using LinkedIn For Business.

If you are finding that technology is moving at light speed, and you are still considering upgrading your analog phone, then this post is probably not for you! However, for those who have already ‘Gone where no man has gone before…’ this quick Advanced LinkedIn Tutorial will show you how you can take your LinkedIn Profile to the next level.

The embedded video tutorial in this post will assume that you already have a LinkedIn Profile, and will show you a few tips on increasing your visibility on LinkedIn Search Engine.

Benefits of a LinkedIn Profile

Let’s begin with some widely adopted truths:

• Only when someone believes you have a good reputation and are credible, will they consider doing business with you
• People are making decisions, relying on more then traditional media.
• Consumers consider websites, blogs, search, email and social media to direct their decisions
• Your Public Profile on LinkedIn acts as your Social Selling Business Card
• Once you optimize your LinkedIn profile, it will generate more traffic to your website
• Since LinkedIn is an authority site, your LinkedIn profile is indexed and ranked (if optimized properly)

Using Anchor Text in the links on your LinkedIn profile gives more ‘Link Juice’ to your website

Ok just wanted to share some info on these 2 that you should add to your social media marketing. We use both of then to do business on and brand our companies. I encourage you to read the rest of the article and see for yourself how they work for you for sales and branding. Check out the link below to get more info on the 2 going head to head.

As always feel free to comment and or ask questions.