Lyoness Crash Course

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Almost everyone likes discounts. I mean, come on, you get a product or a service for less. It’s just an attractive offer that almost everyone cannot resist. Ever since the European and American markets had downturns, discount clubs and websites emerged like mushrooms. Groupon and such groups launched into the market and the craze over discounts just went to a higher level. But since 2003, the European has a dark horse playing the game of the discount marketing world: Lyoness.

So, what is Lyoness, you might ask. What is it with Lyoness and what in the world does it offer?

Their own website provides a fairly technical description on what the company is, and it’s just tiring to Google those terms that seem confusing. So let me simplify it for you. Lyoness is an Internet-based shopping community that offers highly unique products for both retailers and shoppers. In other words, everybody benefits in every transaction within the Lyoness community.

How do you benefit from Lyoness?

Both shoppers and retailers benefit from Lyoness. Let me discuss the shopper’s benefits first.

The primary reward of Lyoness to its shoppers is the cash back cards that the shoppers earn. These cash back transactions are the first benefit of the shoppers. Now there is a second benefit to Lyoness shoppers: recommending other shoppers to purchase items at Lyoness. Now whenever you recommend Lyoness to your friends or family and they buy something off the Lyoness market, you get commissions. This is a great benefit because Lyoness offers a wide range of products from school and office supplies to cruise ship travels. You can even gas up at Lyoness!

Retailers, on the other hand, get benefits too! Of course the primary and most obvious benefit is the increase in the number of customers. Because the Internet basically connects you to the entire world, the market of a small business becomes, in essence, global. Aside from that, Lyoness members right now amount to over 3 million. Another benefit for retailers is that loyalty is established between your business and your customers. Through the memberships and benefits that you can hand out as a businessman in Lyoness, you are sure to establish good rapport between you and your customers which ensures loyalty and long-term patronage of your product line. Lastly, any business that associates itself with Lyoness gets secondary income. Once you become part of the Lyoness community, you can get more than what you usually earn. Truly a lot of benefits are in store for those who venture into Lyoness.

Going Beyond Lyoness Shoppers and Retailers

The good thing about Lyoness is that not only the retailers and the shoppers benefit – because other groups also earn something from the company. Lyoness has a good charity background. Recently, it launched a pro-environment conservation foundation called Greenfinity Foundation whose main aim is to create projects that will help fight climate change and global warming.

Additionally, Lyoness has already established a charity by the name of Child & Family Foundation which has been very active in the past few years, taking pride in over 20 projects worldwide with great focus on South Africa.