Internet Lead Generation
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
A blessing or an devil in disguise?
Love it or hate it the internet is here to stay, and if you are in network marketing you are going to have to embrace it as a lead generation tool soon if you haven’t already. The days of handing out flyers and running home parties are dead!
There are two schools of thought about internet marketing:
1. The Internet is a wonderful way to generate leads
2. The Internet is a terrible way to generate leads
Actually both are true – it’s all about where your leads come from, and how you mange them once you’ve got them. Good quality targeted leads who are actually interested in what you have to offer are of course great. Untargeted leads and worse still, people who become a lead just so they can turn the tables and try to sell you their product are nothing but leeches on your time and energy.
Either way you need to be able to follow up with them until you can discover who’s who – the good the bad and the ugly!
And you just can’t do that manually if you have any kind of traffic at all.
The trick is to develop a lead generation process that
>> filters out the time-wasters up-front so you don’t waste your time dealing with them and
>> automates the follow up so that you only have to deal with the people that raise their hand in genuine interest.
But just how do you do that??
Let me give you a real life example that we use here in Empower and the Ten Ten Formula.
Tyre-Kickers and Time Wasters, please exit now!
First off, our information is in the form of a video. You have to enter your email address in order to view it, but then you get to view it right away – no waiting for an email to confirm your subscription, or documents to download.
The video is fairly long (but well worth 29 minutes of your time!) so not everyone will watch it right the way through. We know that. Those who can’t be bothered are probably not really all that interested. So they have already filtered themselves out.
But – we have got an email address, right? So we can remind people to go back and view it in full if they didn’t already. Or if it just wasn’t the right time right now.
And if they unsubscribe – well they just filtered themselves out again. Thank you kind sir for not wasting my time!
Following Up … Auto-magically
But what about all those emails you’ve now got to send out? How on earth can you manage that?
Fear not, my MLM friend! There are tools available to automate the whole process using Auto-responders. For those not familiar with the term, auto-responders are emails that are setup ready to be sent out on a pre-set schedule, usually based on when you sign up. Aweber is the tool we use in Empower Network.
Auto-responders can be used to start to build a relationship with your new lead, helping them get to know you and what you stand for, and telling them a bit more about your product or service – you know, the kind of things that you ALWAYS get asked about, the things that people maybe need reassurance about.
They can be personally addressed with their name and include any extra bits of information that your lead has given you in the sign up process – for example if your sign up form asks for the city they live in, you can include it in your auto-responder emails, automatically.
The auto-responders can keep on following up for as long as you like, and over time some people will sign up for your programme, others will unsubscribe, others will just let the emails run their course until such time as they are ready. Either way – it’s a set and forget kind of deal for you. You don’t have to invest any more time until someone asks for a direct contact. You don’t hassle them, they don’t hassle you.
Of course, it helps if your email content has value and is worth reading!
Obviously there comes a time in every relationship where you just have to talk about what’s going on right NOW – maybe you have some breaking news, maybe there’s an event coming up you want to tell your subscribers about. No problem! You can easily send out a broadcast email to all or just part of your list.
Over time you can build a list and have it managed auto-magically, saving you bundles of time and energy and allowing the good leads to rise to the top naturally.
Of course, you have to be able to drive traffic to your sign up form in the first place, and that’s a trick we teach in Empower Network Ten Ten Formula! Go and check out the video if you want to know more
Allthebest
