Despite the rapid rate at which new social media sites for business 2012 have emerged, is it really that hard to know which are the best social media sites to advertise your business?<\/strong><\/em><\/span><\/p>\n In this rapidly growing Information Age, it\u2019s a real shame that many businesses fail to \u00a0properly leverage the social media sites and tend to\u00a0consider social networking as a hobby, completely ignoring tested and proven approaches that have resulted in not only great communication with their customers and fans but substantial increase in sales for their\u00a0businesses\u00a0and their branding.<\/p>\n Here\u2019s the quick run down on the best social media sites to advertise your business <\/strong><\/em><\/span>\u00a0and some keys on how to leverage the social media sites to advertise your business.<\/strong><\/em><\/span><\/p>\n 1. Facebook<\/strong> \u2013 \u00a01.7 billion visitors<\/p>\n Facebook Fan Pages. Facebook\u00a0<\/strong>launched Pages for businesses and brands in November 2007, yet many business marketers still use personal profiles to try to promote their business. \u00a0For example, a friend of ours owns a small restaurant and he chose to use the restaurant\u2019s name as the personal account\u2019s first and last names. first of all, when people try to look up the restaurant of Facebook, it is near impossible to find it because the search engine thinks it\u2019s a person. And if that did find it, they cannot \u201cLike \u201d a personal profile and that is important when it comes to ranking with these social media sites and the search engines.<\/p>\n Without\u00a0a Fan Page<\/strong>, you have no access to advertising options, analytics, apps for business use, and many other features. Plus, maintaining a personal account for anything other than an individual is a violation of Facebook\u2019s Rules and Regulations and you could get yourself permanently banned.<\/p>\n URLs in Status Updates:<\/strong>\u00a0This is such a \u201cno no\u201d in social media marketing. Comments in the status updates are for COMMENTS. Don\u2019t be lazy and leave the hypertext of a linked item in the body of a status update. What is screams out to everyone is \u201cWe don\u2019t really care about the message itself, we really just want to promote our business or product.\u201d If you let the link appear in the box below that update, you can delete the link in the status update and it will display \u00a0Take a look and ask yourself, which one of these looks better:<\/p>\n See the example below:<\/p>\n Yes, you want your\u00a0Edge-ranking\u00a0to be high, so posting regularly (try to post daily) is important but it\u2019s the quality and relevance of that content to your fans and customers that matters. When you generate content based on the type of information your fans need, like, and can benefit from it\u2019s a win-win\u00a0situation\u00a0for everyone.<\/p>\n Ask a question or end with a call to action. Asking questions gets people coming back. And be sure to reply back to any comments. Don\u2019t create one-way conversations and don\u2019t leave people hanging. And a call to action \u2013 well, is a call to action\u2026. invite people to \u201clike, comment and share) your content. Get it going viral or what you write will end up\u00a0being\u00a0just an exercise in futility.<\/p>\n There are several other mistakes marketers make when they are advertising on Facebook. They don\u2019t target their ads to specific demographics and analytics, they neglect to complete their profile (this is great advertising space and it\u2019s free). They fail to auto-post content to their Facebook Page and don\u2019t place a call-to-action in their Cover Photo, again FREE advertising real estate that is not being leveraged.<\/p>\n 2. YouTube: 550 million viewers<\/strong><\/p>\n<\/div>\n Advertising on YouTube- and No, we\u2019re not talking about paid advertising \u2013 we are talking about FREE advertising. Video is probably the most powerful and easiest ways to promote your business and\/or brand yourself, through a series of videos that you can post up on your own YouTube channel \u2013 and one of the best ways to go viral \u2013 and it costs nothing if you shoot and produce your own videos. Make sure the the video title and meta tags are keyword optimized as obviously, the search engines\u00a0can\u2019t\u00a0detect what your video is about.<\/p>\n 3. Twitter: 50 million users<\/strong><\/p>\n For the average business there are essentially two major types of ways to buy advertising on Twitter. \u201cPromoted Accounts<\/em>\u201d and \u201cPromoted Tweets<\/em>\u201d.<\/p>\n The purpose of following someone on Twitter is to create an online affinity or relationship with someone so it\u2019s all about promoting your Twitter\u2019s brand account and teasing and tempting people to follow you through Twitter\u2019s paid advertising campaigns. This\u00a0can be\u00a0achieved in one of two ways: have your Twitter account featured in the search results or in the \u201cwho to follow\u201d section. The other option is to use Promoted Tweets. You can purchase they on a Cost-per-Engagement (CPE) basis, which means you only pay if a person re-tweets, replies to, clicks or favorites your \u00a0CPE Tweet. One great cost saving benefit to CPE is impressions on Re-tweets are not chargeable and can be a huge leverage to you, making this one of the best social media sites to advertise your business.<\/strong><\/em><\/span><\/p>\n Twitter is a practical and useful way of viral bookmarking your product or\u00a0website\u00a0as an online marketer, as long as you are providing useful and relevant content to your target audience. Short \u201ctweets\u201d written well, can be very effective and getting people\u2019s attention and inviting them to read more about what you have to offer. get people\u2019s attention very effectively.. Offer useful information such that target audience and your targeted customers or clients would be \u201cfollowing\u201d you. To attract attention, use catchy and intelligent\u00a0copy-writing\u00a0when tweeting. You could also follow related people who are in your area of business and interests.<\/p>\n Twitter Trivia:<\/strong><\/span> did you know that Twitter was almost called \u201cstatus\u201d and then \u201cTwitch\u201d? Then hunting and pecking through the dictionary they ran across the \u201ctwitter\u201d. the definition? \u2013 \u201c\u2018a short burst of inconsequential information\u201d hhmmm.<\/p>\n It is no exaggeration when we say that social media sites have become an integral part of our lives and the world is becoming a much smaller place because of it. In addition, the world of advertising has also become a much smaller arena and the ability to reach out and \u201ctouch\u201d people is literally at our fingertips.<\/p>\n The key is keep a pulse on the big social media giants and watch behind them for the newbies as they come marching right up behind them.<\/p>\n We still believe that the best social media sites to advertise your business are and will be the 3 big giants and you need to leverage those social media sites as much as possible. Make sure you identify clearly what your needs are when advertising to determine the most effective means of communication and then choose the right channels to broadcast your message.<\/p>\n The<\/strong><\/em> best social media sites to advertise your business will be determined by you knowing how to leverage the social media sites to advertise your business.<\/strong><\/em><\/span><\/p>\n If you are looking for more information on how to get your business website on Page 1 of Google, for some very important tips.<\/p>\n Changing Lives on Purpose!<\/p>\n Bo and Mandy Snell http:\/\/boandmandysnell.com\/<\/p>\n http:\/\/theempowernetworkreviewed.com\/<\/p>\n http:\/\/www.facebook.com\/boandmandysnell<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Which sites consistently STILL give you the biggest bang for your buck? Despite the rapid rate at which new social media sites for business 2012 have emerged, is it really that hard to know which are the best social media sites to advertise your business? In this rapidly growing Information Age, it\u2019s a real shame […]<\/p>\n","protected":false},"author":1945,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,11,12,6],"tags":[7,8,13,9,10,14,15,16,17,18,19,20,21,22,23],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","category-facebook","category-product-reviews","category-social-media","tag-affiliate-marketing","tag-affiliate-network-marketing","tag-facebook","tag-home-business","tag-how-to-market-your-website","tag-income-streams","tag-mlm","tag-network-marketing","tag-online-marketing","tag-passive-income","tag-social-media","tag-social-media-advertising","tag-social-media-campaigns","tag-twitter","tag-work-from-home"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/users\/1945"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":21,"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/posts\/5\/revisions\/21"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/yournewrevolution\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Quantity vs.\u00a0Quality? \u00a0How to leverage the social media sites to advertise your business<\/strong><\/h2>\n
Conclusion<\/strong><\/h2>\n
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