{"id":374,"date":"2012-07-15T00:00:00","date_gmt":"2012-07-15T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/xarah\/building-a-strong-brand\/"},"modified":"2012-07-15T00:00:00","modified_gmt":"2012-07-15T00:00:00","slug":"building-a-strong-brand","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/xarah\/building-a-strong-brand\/","title":{"rendered":"Building a Strong Brand"},"content":{"rendered":"<h3>Just how important is a strong brand to a company? Jonathan R. Copulsky, Principal at Deloitte Consulting LLP, in his book\u00a0<em>Brand Resilience: Managing Risk and Recovery in a High-Speed World<\/em>, provides this quote from Benoit Garbe, Vice President at Millward, Brown and Optimor:<\/h3>\n<blockquote>\n<p>\u201cIn 1980, virtually the entire value of an S&amp;P 500 company consisted of tangible assets\u2014buildings, machines, inventory, etc. A 2010 study by Millward, Brown and Optimor found that today, these tangible assets account for only 30 to 40 percent of a business\u2019 value. The rest is intangible value, half of which\u201430 percent of total business value\u2014is attributable to brand. For\u00a0many companies, brand is their single largest business asset.\u201d<\/p>\n<\/blockquote>\n<p>What can a strong brand do for your company? While volumes have been written on the topic, here are a few points to consider:<\/p>\n<ul>\n<ul>\n<li><strong>A strong brand makes it easier for the salesforce to sell.<\/strong><br \/>\nWhen your company\u2019s brand is already a known and respected entity, your salesforce can tap into that equity that has already been built up. They don\u2019t have to reinvent the wheel, so to speak, each time they make a presentation. Potential customers are more likely to already have a frame of reference.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>A strong brand makes it easier for customers to\u00a0buy.\u00a0<\/strong><br \/>\nAs Alina Wheeler points out in her book\u00a0<em>Designing Brand Identity: An Essential Guide for the Whole Branding Team<\/em>, \u201cCompelling brand identity presents any company, any size, anywhere with an immediately recognizable, distinctive professional image that positions it for success.\u201d By investing in establishing a strong brand identity, a company can help level the playing field with its customers, even\u00a0one that may seem tilted toward its\u00a0competitors.<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<ul>\n<li><strong>A strong brand delivers a message to\u00a0consumers.<\/strong><br \/>\nA brand stands for more than just a name, logo, product or service. It\u2019s the gestalt, the whole enchilada, the unified concept and collection of all things pertaining to your company. Once your company has established a strong brand identity, your brand doesn\u2019t necessarily need words to speak volumes. After all, you only need to hear that distinctive motorcycle sound for the Harley-Davidson brand to come to mind. Strong brands are able to communicate across various forms of media and to diverse audiences and cultures.<\/li>\n<\/ul>\n<\/ul>\n<h2>Putting It All Together<\/h2>\n<p>Thoughtfully designed branded apparel can play a significant role in a company\u2019s total branding efforts and reinforce the strength of its brand. As Mark Pentecost, CEO and President of It Works! Global, can attest, branded apparel can provide a definite boost, both psychologically to distributors and to the company\u2019s bottom line as well. His company\u2019s newly redesigned apparel line has not only proven to be popular with distributors, but it also helps unify and strengthen the company\u2019s centralized branding theme. \u201cWe put a lot of strategy behind it,\u201d says Pentecost, \u201cbecause we realize how important the apparel is.\u201d<\/p>\n<p>For It Works!, the company\u2019s focused efforts have paid off in a big way, coming together to create what Pentecost calls a \u201cperfect storm.\u201d And he continues, \u201cSince January of this year until now [May 31], we\u2019re up over 400 percent.\u201d As this company can attest, a strong brand is indeed a valuable and powerful asset.<\/p>\n<p><a title=\"Wear to Share: The Power of Branded Apparel\" href=\"\/Xarah\/wear-to-share-the-power-of-branded-apparel\/\">The Power of Branded Apparel<\/a><\/p>\n<p>Source of this article: h<a href=\"http:\/\/directsellingnews.com\/index.php\/view\/wear_to_share_the_power_of_branded_apparel\" rel=\"nofollow\" target=\"_blank\">ttp:\/\/directsellingnews.com\/index.php\/view\/wear_to_share_the_power_of_branded_apparel<\/a><\/p>\n<div id=\"attachment_4018\" class=\"wp-caption aligncenter\" style=\"width: 575px\"><a href=\"\/almostasecret.php?id=xarah\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4018\" src=\"\/Xarah\/files\/2012\/06\/blog.jpg\" alt=\"empowernetwork blogging system\" width=\"565\" height=\"182\"\/><\/a><\/p>\n<p class=\"wp-caption-text\">Get your own Blogging System &#8211; keep 100% commissions!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Just how important is a strong brand to a company? Jonathan R. Copulsky, Principal at Deloitte Consulting LLP, in his book\u00a0Brand Resilience: Managing Risk and Recovery in a High-Speed World, provides this quote from Benoit Garbe, Vice President at Millward, Brown and Optimor: \u201cIn 1980, virtually the entire value of an S&amp;P 500 company consisted [&hellip;]<\/p>\n","protected":false},"author":1036,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124,5],"tags":[659],"class_list":["post-374","post","type-post","status-publish","format-standard","hentry","category-guest-poster","category-xenawarrior-princess","tag-it-works-global"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/posts\/374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/users\/1036"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":0,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}