{"id":278,"date":"2012-06-08T00:00:00","date_gmt":"2012-06-08T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/xarah\/blogging-on-purpose\/"},"modified":"2012-06-08T00:00:00","modified_gmt":"2012-06-08T00:00:00","slug":"blogging-on-purpose","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/xarah\/blogging-on-purpose\/","title":{"rendered":"Blogging on Purpose"},"content":{"rendered":"<p><a href=\"\/Xarah\/blogging-on-purpose\/blogging\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3907\" src=\"\/Xarah\/files\/2012\/06\/blogging.jpg\" alt=\"blogging\" width=\"292\" height=\"300\"\/><\/a>Late last night (for me in the middle of the night: 3 am) Ken Pickard held a webinar where he explained \u201cblogging on purpose\u201d and his own outline. Never heard of this concept. So far I\u2019ve blogged about everything and anything.<\/p>\n<h2>Blogging on Purpose<\/h2>\n<p>Starting June 11th we (Ken, I and certainly many others) will blog on purpose. The goal is to post at least one blog post per day with a posting structure to target 3 groups of people, one group per month.<\/p>\n<p>The other goal is to attract 200 visitors \/ 20 leads per day in 90 days.<\/p>\n<p>Tip: If you have a WordPress blog, go once in a while to:<br \/>\nSettings &gt; Privacy &gt; Allow search engines to index this site<br \/>\nbecause when WordPress gets updated this seems to be automatically set to \u201cno\u201d which means Google won\u2019t see you and your posts.<\/p>\n<h2>Blog on purpose strategy:<\/h2>\n<p>June \u2013 pick a group or target market \u2013 pick 1-3 keywords<\/p>\n<p>July \u2013 pick another group target \u2013 pick 1-3 keywords<\/p>\n<p>August \u2013 pick a third group target \u2013 pick 1-3 keywords<\/p>\n<p>Write it down!<\/p>\n<h2>Get ready and set up<\/h2>\n<p>You need some things first to set up.<\/p>\n<ul>\n<li><span style=\"color: #000000\">Keyword research (get a google adwords account, the inside keyword tool is better than the one that\u2019s available for everybody)<\/span><\/li>\n<li><span style=\"color: #000000\">Download Rankerizer<\/span><\/li>\n<li><span style=\"color: #000000\">Take snap shots of Google analytics<\/span><\/li>\n<li><span style=\"color: #000000\">Take note of how many leads you already have in your Empower Campaign<\/span><\/li>\n<li><span style=\"color: #000000\">Have your autoresponder set up<\/span><\/li>\n<\/ul>\n<h2>\u00a0Let\u2019s start blogging on purpose<\/h2>\n<p><strong>Your day 1 post is a pillar post<\/strong>. It can be long 800, 1\u2019200 words. Use your targeted keywords. For instance \u201c10 Network Marketing Tips Direct From The Pros\u201d. List 10 tips high level overview.<\/p>\n<p>Now it\u2019s time to <strong>syndicate<\/strong> your pillar post on<\/p>\n<ul>\n<li><span style=\"color: #000000\">your Facebook wall<\/span><\/li>\n<li><span style=\"color: #000000\">your facebook groups<\/span><\/li>\n<li><span style=\"color: #000000\">Twitter<\/span><\/li>\n<li><span style=\"color: #000000\">Tribe pro<\/span><\/li>\n<li><span style=\"color: #000000\">Pingler<\/span><\/li>\n<li><span style=\"color: #000000\">Blog Engage<\/span><\/li>\n<li><span style=\"color: #000000\">Google Plus<\/span><\/li>\n<li><span style=\"color: #000000\">blokube<\/span><\/li>\n<li><span style=\"color: #000000\">Pinterest<\/span><\/li>\n<li><span style=\"color: #000000\">LinkVana<\/span><\/li>\n<li><span style=\"color: #000000\">RSS feed<\/span><\/li>\n<li><span style=\"color: #000000\">AMR<\/span><\/li>\n<\/ul>\n<h2>\u00a0Day 2-11<\/h2>\n<p>Each day <strong>one of the 10<\/strong> networking tips (in this example)<\/p>\n<p>Use drill down related keywords and backlink to the main (pillar) post. Also backlink from the pillar (main) post to the new post.<\/p>\n<p>The main post now becomes a table of contents and serves two purposes.<\/p>\n<p>Remember to syndicate the new post.<\/p>\n<p><strong>Day 12 is another pillar post.<\/strong> For your second group. Rinse and repeat. Backlink to each other and syndicate. Also, once in a while syndicate the main post again. After all you made some changes, linked to a more in-depth post.<\/p>\n<p>Each post has a strong call to action \u2013 fear of loss, leadership alignment, what\u2019s working now, etc.<\/p>\n<h2>Snap shots<\/h2>\n<p>Take snap shots of your stats every 30 days and\/or periodically. Share those snapshots on your facebook wall. You can even put them on your blog.<\/p>\n<h2>Ideas for blogging on purpose<\/h2>\n<p>Of course you can do it with the target market of Network Marketers out there, but there is so much more.<\/p>\n<p>For instance:<\/p>\n<p><strong>Empower Network Reviews<\/strong>, second level posts for each of the products.<\/p>\n<p><strong>Empower Network Inner Circle<\/strong>, second level posts for ach of the audios (that\u2019s more than 10)<\/p>\n<p><strong>Your network marketing company,<\/strong> second level posts for each of the 10 benefits of that company. About each of the products.<\/p>\n<p><strong>Any affiliate product<\/strong> you want to rank for and second level posts for each fo the benefits, how to videos, best practices etc.<\/p>\n<p><strong>Anything you want to be known for<\/strong>. Again, second level posts each of for 10 questions people ask, top 10 questions people SHOULD ask, 4 general topics. This is called 10x10x4<\/p>\n<h2>Posting on Purpose<\/h2>\n<p>with a simple plan like this will out-perform every one else who is \u201choping\u201d people will their content. This would be called \u201cHope Marketing\u201d.<\/p>\n<p>Are you in with me on the 100 day blogging challenge? Either subscribe to my RSS feed or even better and more comfortable for you <a href=\"\/almostasecret.php?id=Xarah\" target=\"_blank\">get on my list<\/a>. I\u2019ll send an email every time I post one of my \u201c100-day blogging challenge\u201d posts.<\/p>\n<p><a href=\"\/Xarah\/happy-solstice-to-everyone\/xarah-signature-2\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-2603\" src=\"\/Xarah\/files\/2011\/12\/xarah-signature-150x96.gif\" alt=\"from Xarah with Love\" width=\"150\" height=\"96\"\/><\/a><\/p>\n<h3>Blogging on Purpose:<\/h3>\n<p><a title=\"9 Tips on Network Marketing\" href=\"\/Xarah\/9-tips-on-network-marketing\/\">Network Marketing<\/a><\/p>\n<p><a title=\"Internet Security\" href=\"\/Xarah\/internet-security\/\">Internet Security<\/a><\/p>\n<p><a title=\"A View on Company Reviews\" href=\"\/Xarah\/a-view-on-company-reviews\/\">Company Reviews<\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Late last night (for me in the middle of the night: 3 am) Ken Pickard held a webinar where he explained \u201cblogging on purpose\u201d and his own outline. Never heard of this concept. So far I\u2019ve blogged about everything and anything. Blogging on Purpose Starting June 11th we (Ken, I and certainly many others) will [&hellip;]<\/p>\n","protected":false},"author":1036,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,11,12,13,14,15,16,75],"tags":[17,18,19,20,500,21,22,23,24,7,25,26,27,501,45],"class_list":["post-278","post","type-post","status-publish","format-standard","hentry","category-a-day-in-the-life","category-about-xarah","category-anti-aging","category-blogging","category-bootcamp","category-cashflow","category-cheap-christmas","category-child-health","tag-17","tag-anti-aging","tag-antioxidants","tag-blogging","tag-blogging-on-purpose","tag-child-health","tag-chocolate","tag-company-review","tag-empower-network","tag-facebook","tag-faq","tag-food-snacks-for-kids","tag-healthy-snack-foods","tag-hope-marketing","tag-network-marketing"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/posts\/278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/users\/1036"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/comments?post=278"}],"version-history":[{"count":0,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/posts\/278\/revisions"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/media?parent=278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/categories?post=278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/xarah\/wp-json\/wp\/v2\/tags?post=278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}