{"id":25,"date":"2013-06-23T00:00:00","date_gmt":"2013-06-23T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/worldwide\/blog4\/"},"modified":"2026-07-27T20:49:24","modified_gmt":"2026-07-27T20:49:24","slug":"blog4","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/worldwide\/blog4\/","title":{"rendered":"Basics of A Blog Part 4 of 8"},"content":{"rendered":"<h2><span>Writing for Your Blog<br \/>\n<\/span><\/h2>\n<p>Blog writing is not like others forms of marketing writing.\u00a0 If you want to use your blog to draw customers, you need to create a blog that is casual and interesting without being too sales-oriented or to aggressive in marketing.\u00a0 Interestingly, the company blogs that do not promote and aggressively push their product and company often generate great company marketing and advertising as readers enjoy reading the blogs more without obvious pushes to buy.<\/p>\n<h2>Types of Blog Writing<\/h2>\n<p>To make your <strong>blog<\/strong> writing sparkle \u2013 and to make it spark sales \u2013 you may want to include these and other types of writing that readers will enjoy or find useful:<\/p>\n<ul>\n<li>\u00b7Information about the company, products, services.\u00a0 Including contact information, FAQs about your company, company or product manuals and other information makes it easy for readers to find what they need about you \u2013 which encourages readers to refer to your blog each time they need to know about your company.<\/li>\n<\/ul>\n<ul>\n<li>\u00b7Job opportunities and company culture. Listing job openings and information about philanthropic causes your company is involved in as well as information about the atmosphere of your company is useful for job hunters.\u00a0 It is also an easy way to get more readers interested in you company.<\/li>\n<\/ul>\n<ul>\n<li>\u00b7Testimonial comments about the company and personal comments from workers. Personal comments are what really set blogs apart from other types of online writing.\u00a0 Personal comments\u00a0 and testimonials from company leaders and employees let readers know what your company is really like.\u00a0 It can also improve sales, as customers are likely to develop brand loyalty if they see your company as a \u201cface\u201d or voice rather than just an impersonal logo.<\/li>\n<\/ul>\n<ul>\n<li>\u00b7Value-added content for readers. Providing useful and handy information is one of the best ways to get readers to your site \u2013 and to get readers interested in your product.\u00a0 Offer screensavers with your company logo, contests, tips, and useful articles, and you are more likely to get a regular group of readers.<\/li>\n<\/ul>\n<h3>Adding Style to Your Blog Writing<\/h3>\n<ul>\n<li>\u00b7 Keep it short. Like other types of online writing, <a href=\"https:\/\/empowernetwork.com\/blogging\/\">blogging<\/a> tends to rely on short paragraphs and small pages with links rather than big blocks of text.\u00a0 Also, using the active voice (\u201cWe have opened a new division\u201d rather than \u201cA new division has been opened\u201d) is also good for developing a nicer style.<\/li>\n<\/ul>\n<ul>\n<li>\u00b7Let your logo do the talking. Rather than trying to promote the company constantly in your text, try making your text keyword-rich and value-added content rather than too \u201csalesy.\u201d\u00a0 Instead, have your company logo clearly displayed on the page and mention the company as a workplace.\u00a0 Your readers will still know about your company, but without feeling as though they are reading an ad.<\/li>\n<\/ul>\n<ul>\n<li>\u00b7Stay enthusiastic.\u00a0 <strong>Write about what you care about<\/strong> and write with genuine passion.\u00a0 Writing dry copy just because you feel a blog is a useful marketing tool will not get you more readers or more customers.<\/li>\n<\/ul>\n<h2>Resources<\/h2>\n<p>Google Keyword Search Tool &#8211; Google Trends \u2013 <a href=\"\/?id=worldwide\" target=\"_blank\">Empower Network Blog System <\/a><\/p>\n<div class=\"wp-caption alignleft\" id=\"attachment_2640\">\n<p class=\"wp-caption-text\">To Our Blogging Success,<br \/>\nBrandi J Roberts<\/p>\n<\/div>\n<p>This is your invitation to lock arms with thousands of like-minded individuals that share the same goal \u2013 to obtain prosperity in every aspect of life!<\/p>\n<h2>Ready To Begin Your Journey To Success?<\/h2>\n<p><strong>Step 1<\/strong>: Click on the <em>Yes! Let Me In!<\/em> Button Below.<br \/>\n<strong>Step 2:<\/strong> Write your <em>best email<\/em> in the form.<br \/>\n<strong>Step 3:<\/strong> Click on <em>Submit<\/em>.<\/p>\n<p>After you watch the 12 minute film, you\u2019ll be ready to join so <strong>plan<\/strong> on that.<br \/>\nLooking forward to hearing from you and having you a part of our \u2018building a business while having a life\u2019 team!<\/p>\n<p><strong>\u2026We are focused and dedicated to help you succeed quickly!<br \/>\n<\/strong><\/p>\n<p><strong>Would You Consider Joining A Team If You Had Guaranteed Access To These Amazing Benefits\u2026 <\/strong><\/p>\n<ul>\n<li><strong>Daily Super Women Calls \u2013 Monday-Friday (10 am PST \/ 1 pm EST)<\/strong><\/li>\n<li><strong>Tuesday Team Training (evening)<\/strong><\/li>\n<li><strong>Super Women Elite Bootcamps<\/strong><\/li>\n<li><strong>Daily Facebook Group Mastermind<\/strong><\/li>\n<li><strong>Training Site (All Recordings &amp; Tutorial Trainings)<\/strong><\/li>\n<li><strong>Super Saturday Training by Leaders (once a month)<\/strong><\/li>\n<li><strong>Marketing System &amp; Pages That Do All The Heavy Lifting For You\u2026<\/strong><\/li>\n<li><strong>And More!<\/strong><\/li>\n<\/ul>\n<p>Click the link NOW!<\/p>\n<p><span>blog<\/span>, blogging, blogging basics, <em>blog<\/em> basics, blogging for fun, blogging for profits<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing for Your Blog Blog writing is not like others forms of marketing writing.\u00a0 If you want to use your blog to draw customers, you need to create a blog that is casual and interesting without being too sales-oriented or to aggressive in marketing.\u00a0 Interestingly, the company blogs that do not promote and aggressively push [&hellip;]<\/p>\n","protected":false},"author":421,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5,6,2,1],"tags":[25,59,60,26,61,62,27],"class_list":["post-25","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","category-bootcamp","category-empower-network","category-mindset","category-traffic-leads","category-uncategorized","tag-blog","tag-blog-basics","tag-blog-writing","tag-blogging","tag-blogging-basics","tag-blogging-for-fun","tag-blogging-for-profits"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/posts\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/users\/421"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/posts\/25\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/posts\/25\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/categories?post=25"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/worldwide\/wp-json\/wp\/v2\/tags?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}