{"id":19,"date":"2013-06-15T00:00:00","date_gmt":"2013-06-15T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/worldwide\/advertising-for-traffic\/"},"modified":"2026-07-27T20:49:24","modified_gmt":"2026-07-27T20:49:24","slug":"advertising-for-traffic","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/worldwide\/advertising-for-traffic\/","title":{"rendered":"Part 2 Advertising for Traffic Part 1"},"content":{"rendered":"

\u00a0Advertising for Traffic Part 1<\/strong><\/p>\n

Advertising, by and large, is a flexible part of your sales plan \u2013 traffic generation itself is also pretty flexible. You\u2019ll need to ensure that your site is ready for the traffic \u2013 which is a whole separate, ongoing project. Once you\u2019ve created a site that is search and visitor ready though, you\u2019ll find that fitting in an hour of traffic generation a day will do wonders for your sites.<\/p>\n

Big Tip: set up a budget to stick to, you can then plan what offers you the best bargains for your investment, which in turn, will give you an idea as to how much legwork you\u2019re doing and how much of your investment is monetary and should be evaluated accordingly.<\/p>\n

That evaluation, of course, is subjective \u2013 what might work for one group of sites, and produce strong traffic, might not work for others, so you have to track your ads.<\/p>\n

And though that can be as simple as installing a piece of software on your website and feeding everything through there, or as complex as making several different domains and redirects and manually tracking your traffic based on landing pages, articles and linking.<\/p>\n

Which is less exact, depending on how you \u2013 and others link to you. From there, you\u2019ll be able to roughly estimate what traffic produced which sales \u2013 or generally, work out how worthwhile any traffic generation is based on your earnings from affiliate links and adsense earnings, if any.<\/p>\n

Foundation:<\/strong><\/p>\n

Before you dive headlong into the actually generating traffic, you may want to make a shortlist of the sites that you want to target, and HOW you plan on targeting them. If you\u2019re going to use your blog to drive traffic (more on that in part ) then you\u2019ll need to post content \u2013 and set it up fully. If you want to undertake and invest in a PPC campaign, you need to do a lot of research on keywords, set and define a budget that won\u2019t break your bank.<\/p>\n

All of it requires research and some groundwork.<\/p>\n

Website Content:<\/strong><\/p>\n

Website content is the \u2018stuff\u2019 that makes up your site \u2013 it can be articles, blog posts \u2013 images or videos. And it should be as unique as you can possibly make it.<\/p>\n

That\u2019s not to say that you shouldn\u2019t use content that people have provided from free reprint sites, but instead, that you should try to keep the overall percentage of articles and other written content to a minimum of reprints. Use them, but ensure that you\u2019ve got other content that is unique and original to make up the rest of your site.<\/p>\n

PLR is, of course, one way to achieve this, and can make all the difference, when edited and expanded upon. But if you\u2019ve got no access to PLR, writing content for your site isn\u2019t too difficult. One article a day isn\u2019t all that hard to do, but will mean that unless you start writing around a month before you found your site, that you won\u2019t have the content to make up the site itself for nearly a month.<\/p>\n

Its recommended that you start a site with between 20 and 30 articles, and then \u2018trickle\u2019 any additional content into the site as you\u2019re going \u2013 that way, you\u2019ll find that your content is both regularly updated, and regularly linked to (people are more likely, on average, to link to and discuss \u2018new\u2019 content on websites that they visit, rather than older content. Older content gets linked to because its part of an ongoing conversation, or for reference.<\/p>\n

Content is of course, something that needs to be optimized \u2013 and that\u2019s where one of the dangers of content production, and use, lies.<\/p>\n

Link exchanges:<\/strong><\/p>\n

Link exchanges are a great way to build strong, two way links, to sites that will HELP YOUR READER and link back to you to help THEIR readers.
\nThe key to this is to make sure that you understand the cardinal rule of link exchanges \u2013 once you do, you can apply it to blogs \u2013 information sites \u2013 affiliate sites \u2013 even E-books, if you do it right \u2013 and best of all, its free!<\/p>\n

Once again, your keywords will come in handy whilst working on finding where you should request link exchanges \u2013 you\u2019ll need to do some research. Target the sites that you\u2019d turn to for information first \u2013 and then search for sites that are similar to it. Check out the sites that are linking to your \u2018possible exchangees\u2019.<\/p>\n

Requesting a link exchange:<\/strong><\/p>\n

Its important to remember that the link exchanges that you undertake should be done with the utmost respect and personalization on your part. You can\u2019t just BCC to a couple of dozen sites and hope you\u2019ll get hits and feedback.<\/p>\n

Dear (name)<\/em>,<\/p>\n

I have visited your website, and was hoping you\u2019d be interested in exchanging link information with my site. We\u2019re both within the same niche, so I thought you might want to exchange links with me \u2013 to exchange traffic between our sites.<\/em><\/p>\n

(You might briefly elaborate on how your products or services are complimentary rather than competitive)<\/p>\n

Please visit my website at http:\/\/whatever.com. After you have reviewed my site and if you are interested in a link exchange, please contact me at<\/em><\/p>\n

Your Name<\/em>
\n Your Telephone Number<\/em>
\n Your email address<\/em><\/p>\n

Thank you,<\/em><\/p>\n

Your name<\/em>
\n Company name<\/em>
\n Website address<\/em><\/p>\n

Link exchanges are best undertaken to sites with a PR rank that don\u2019t have links to sites unrelated to them. This is important because your primary goal in this, is not only to develop traffic, but to develop your page rank \u2013 with a higher page rank you\u2019ll find that your site appears more often in search engines.<\/p>\n

You should also ensure that your link exchanges is fresh, and haven\u2019t dropped in page rank \u2013 every month, you should check your linked sites. Make sure that they aren\u2019t dead, offline, or hard to access, that they haven\u2019t changed to sites that you would not want to link for, for any reason, and that they aren\u2019t turning into link farms. Doing so will preserve YOUR page rank (cause linking to lower ranked sites).<\/p>\n

There\u2019s an important caveat to link exchanging \u2013 you can\u2019t just offer to link exchange and then not follow through. If you\u2019re not committing a two-way exchange, then you should be honest, and up front with the sites in question \u2013 and consider, instead, purchasing a link. And in which case, be aware that search engines frown on this, and feel that its an artificial way to gain page rank, so may penalize you, AND the site(s) in question if you are discovered.<\/p>\n

Whilst there\u2019s no conclusive evidence that this is acted on frequently, there are rules in the Google Webmaster guidelines about buying, and selling links.<\/p>\n

Is your website ready?<\/strong><\/p>\n

This is a simple question to answer \u2013 if you\u2019re planning on driving traffic to a funnel or squeeze page via PPC for example, is all of that ready?<\/p>\n

If you\u2019re collecting emails from your visitors, are your opt-in boxes and auto responders ready?
\nIs there content on your site?<\/p>\n

All of these questions are of equal importance, though having ample content and information for your visitors, your sales pages tested and opt-in boxes completely live is one of the most important steps you can make towards ensuring your traffic won\u2019t leave your site, never to return.<\/p>\n

Once you\u2019ve put everything on your site you can then start driving traffic towards it without needing to do additional work.<\/p>\n

Though it\u2019s very hard to do so without seeing results, and can be very disheartening to work on a site that isn\u2019t showing any results at all, you\u2019ll find it far easier to sustain your traffic generation efforts if everything is in place in advance.<\/p>\n

You\u2019ll also have to pick up a few tools \u2013 if you don\u2019t already have them. One of the biggest \u2018tools\u2019 you\u2019ll need to pick up is an auto responder
\nIt might seem odd that you need to pay a site to run your email campaigns but given the way the Internet has become overrun with spam, the average Joe can\u2019t run his own auto responder Even if you\u2019ve got your own auto responder, you\u2019ll need to set up targeted collection and response systems directly designed around the traffic that you want.<\/p>\n

Now the only question left is where to put those opt-in boxes on your pages.<\/p>\n

Opt-In Boxes:<\/strong><\/p>\n

The placement of opt-in boxes on your pages is a vital decision and one that is going to have a direct effect on exactly how many people do, in fact, opt-in to your list. What information you ask for is an equally important factor in your opt-in success.<\/p>\n

You should always make sure you\u2019re not asking for too much information from your sign ups \u2013 people are becoming more and more aware and wary of giving out information about themselves to sites, with identity theft ever on the increase. So if you\u2019re asking for information, make sure you\u2019ve got a valid reason for doing so \u2013 or just don\u2019t ask.<\/p>\n

You do not need a potential customer\u2019s address, or phone number, until you have them place an order \u2013 so asking for it on your opt-in is likely to make them not sign up.<\/p>\n

You should also always ensure that you\u2019ve placed your sign up box above the fold, on every page. Make sure its in a consistent place \u2013 that way, people will eventually \u2018decide\u2019 to sign up, through impressions, and will know that its the same sign up every page, so know that no matter where they are, they can sign up. This impression of steadiness is important in any online company.<\/p>\n

The Opt-In Incentive:<\/strong><\/p>\n

Its important to remember that part of what will drive your traffic is incentive. The same holds true for sign ups once on your site. Offer an valuable incentive for people to join your mailing list and they are more likely to do so \u2013 and you\u2019re on the first rung of \u2018trust\u2019 with them. As it takes an average of seven to fourteen impressions for a user to buy from a site, especially a site they\u2019ve browsed to (with a few notable exceptions, such as pre-qualifying themselves for an adsense ad or similar or that your site offers exactly what they are searching for), then by far the easiest way to get opt-ins to your auto responder is to offer a copy of an E-book that matches your niche, appeals to your targeted prospects, and most of all, is both valuable, but very cheap for you to provide.<\/p>\n

Do you have a traffic tracking system?<\/strong><\/p>\n

Before you even consider posting ads, you need to think about whether you can track what you\u2019re doing.
\nAd tracking is important because you\u2019ll find that you can see where your traffic is coming, easily, efficiently and can work out what to continue with, and what to adjust, or ditch.<\/p>\n

Ad tracking is important because not only can you see what is working and what isn\u2019t, but you can also refine your niche plan, and targeted areas within those niches \u2013 refining, further your information for the groups you\u2019re approaching and whether that works.<\/p>\n

Traffic tracking isn\u2019t too hard \u2013 you can choose one of several ways to do so \u2013 either by redirecting your traffic through software on your sever, or free, through projects like \u2018Google analytics\u2019.<\/p>\n

Both will require that you change some code on your site for tracking, but will give you the opportunity to keep an eye on your best performers, and cut your losses if something isn\u2019t working.<\/p>\n

The Next Post will talk about you Advertising Plan<\/strong>.<\/p>\n

To Our Success,<\/p>\n

Brandi J Roberts<\/p>\n

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