{"id":6,"date":"2013-02-20T00:00:00","date_gmt":"2013-02-20T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/vitalitywerks\/glass-googles-next-big-thing\/"},"modified":"2013-02-20T00:00:00","modified_gmt":"2013-02-20T00:00:00","slug":"glass-googles-next-big-thing","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/vitalitywerks\/glass-googles-next-big-thing\/","title":{"rendered":"Glass\u2026Google\u2019s Next Big Thing"},"content":{"rendered":"

Glass<\/span><\/i><\/b>\u2026Google<\/span><\/i><\/b>\u2018s Next Big Thing<\/p>\n

Glass<\/span><\/i><\/b>\u2026the new thing is coming and I have to admit it is pretty cool!\u00a0 The question is, \u201cWill Glass<\/span><\/i><\/b> by Google<\/span><\/i><\/b> be the next new thing like the IPhone was to the cellular industry or will it be the Laser Disc?\u201d\u00a0 You remember Laser Discs, right?\u00a0 They were the massive discs that were the size of a record and came right before DVD\u2019s.\u00a0 If you don\u2019t know what I\u2019m talking about that\u2019s ok, not many people know of them because they were a massive flop.\u00a0 My wife\u2019s, sister\u2019s old boyfriend (not meant to sound like a Spaceballs reference) proclaimed that they were going to outlive DVD\u2019s because of their superior quality\u2026wrong!\u00a0 So what will become of Google<\/span><\/i><\/b>\u2019s new creation\u2026Glass<\/span><\/i><\/b>?<\/p>\n

If you are saying to yourself, what is this Glass<\/span><\/i><\/b> thing, check out this article<\/a>\u00a0on Glass<\/span><\/i><\/b> by Google<\/span><\/i><\/b> (originally named Google<\/span><\/i><\/b> Glass<\/span><\/i><\/b>es, but changed to just Glass<\/span><\/i><\/b>) and see what it all is about.\u00a0 For those of you who prefer the reader\u2019s digest version Glass<\/span><\/i><\/b> are glass<\/span><\/i><\/b>es that have a small piece of glass<\/span><\/i><\/b> that acts like a smartphone essentially.\u00a0 Yes, they did this in Back to the Future Part II (personally I think this movie was underrated) when they were at dinner in the future.\u00a0 I remember as a kid saying how cool it would be to have a pair of glass<\/span><\/i><\/b>es like that\u2026I guess I won\u2019t have to wait much longer and they are much slicker in Google<\/span><\/i><\/b>\u2019s design of Glass<\/span><\/i><\/b> than the Back to the Future version.<\/p>\n

Okay, I digress though, back to the question of which will Glass<\/span><\/i><\/b> be\u2026the next IPhone or the next Laser Disc?<\/p>\n

Well here is my argument for the next Laser Disc.\u00a0 Like many new products before they have an established market they tend to fail.\u00a0 For example, the IPhone was not the first cell phone.\u00a0 The IPhone was just the first cell phone with a full touchscreen and no hard keys.<\/p>\n

It has not been discussed, but cost could be a factor as to whether people buy them.\u00a0 Now, people spend a lot of money on electronics, but the question is will they see value to add Glass<\/span><\/i><\/b> to their repertoire.Glass<\/span><\/i><\/b>?\u00a0 If people don\u2019t try Glass<\/span><\/i><\/b> how will they experience the benefits and more importantly identify with the product?\u00a0 That is a big potential issue that leads into the next issue I can see.<\/p>\n

What if this only provides significant benefit to a small, small niche of people?\u00a0 In the video promo<\/a>\u00a0you will see people in hot air balloons, sky diving, doing some kind of martial arts fencing, ballet dancing and other more exotic, niche activities so does that mean that people will not connect with the benefits of having their own set of Glass<\/span><\/i><\/b>es unless they do those things on a regular basis?\u00a0 Now in fairness they show clips of more mainstream activities, like interaction with kids, but will this product really resonate with the more average buyer?\u00a0 If not, can Glass<\/span><\/i><\/b> live off the extreme demographic?\u00a0 Maybe, maybe not\u2026I guess time will tell.<\/p>\n

Now for why I think it will work.\u00a0 While the IPhone wasn\u2019t really a brand<\/b> new product, the IPad for all intensive purposes was the first of its kind and I would say it is doing quite well.\u00a0 I think even in the past few years let alone the decades since the Laser Disc was introduced our culture is much more accepting of new technology that is far removed from things we are familiar with.\u00a0 While Glass<\/span><\/i><\/b> is a whole new product and delivers features in a new way\u2026Glass<\/span><\/i><\/b> is still uses a lot of the same products we have already used like taking pictures and videos, sharing via social media, Google<\/span><\/i><\/b> searches, etc. so not as much of a stretch as it might seem.<\/p>\n

What might be the savior if the price is a little high is there is now much more of culture among people to be the first to try something new compared to the Laser Disc era?\u00a0 Look at the prices people paid for IPhones and IPads when they first came out.\u00a0 Glass<\/span><\/i><\/b> I believe is trying to capitalizing on this independent, trend setting individual who can set a trend by being one of the first to have a set of Glass<\/span><\/i><\/b>es.\u00a0 Doubt that?\u00a0 Well, why do you think they are running a contest where people have to still pay for the product?\u00a0 Now, I know Google<\/span><\/i><\/b> is running the contest for Glass<\/span><\/i><\/b> so they can get publicity, but the reason they chose to get Glass<\/span><\/i><\/b> out in this fashion is also because they believe that people will fight to be the first to set the trend in their area\u2026hence my proof that there is a growing culture where people want (and are willing to pay) to be the first to try out something new.\u00a0 Part of the contest is you have to share how you would use Glass<\/span><\/i><\/b> and why you should be picked.\u00a0 All of which will become part of their advertising campaign\u2026as it should.\u00a0 So yes it is plausible that Glass<\/span><\/i><\/b> could work even at a high price.<\/p>\n

Now, as for the niche issue, it could be isolated to a few niches, however, I think it can also appeal to the, \u201cI am new age\u2026I am a trend setter\u2026I am Google<\/span><\/i><\/b>\u201d niche similar to how Apple has created the same niche for their products.\u00a0 You see most companies try to sell the masses and that is not always necessary.\u00a0 Did you know that Apple only has about 3% of the computer market?\u00a0 Yep, they hold onto a small niche, but it seems like everyone has an Apple computer because their brand<\/b> is so strong.\u00a0 When your brand<\/b> is strong, everyone in your target audience buys and pays a premium for your products because to try and get a discounted price would be like discounting one\u2019s own value\u2026not going to happen.\u00a0 The result is simple, you don\u2019t have to have a mainstream product to work, just one your target audience can identify with and support.<\/p>\n

This last point might be the most critical in the success or failure of Glass<\/span><\/i><\/b>.\u00a0 If Google<\/span><\/i><\/b> can develop a strong brand<\/b> around this concept of WHY people will want to use Glass<\/span><\/i><\/b> and not what Glass<\/span><\/i><\/b> does this will help them associate their already strong brand<\/b> and get traction with Glass<\/span><\/i><\/b>.<\/p>\n

My personal vote is I rarely go against either Google<\/span><\/i><\/b> or Apple when it comes to products that they launch.\u00a0 There is such a strong brand<\/b> with both and at the end of the day; a strong brand<\/b> is the best cure to any market challenges.\u00a0 Therefore, I think that Glass<\/span><\/i><\/b> will be a success and excited to start seeing people walking around with essentially there computers over their eyes like an eye patch!<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Glass\u2026Google\u2018s Next Big Thing Glass\u2026the new thing is coming and I have to admit it is pretty cool!\u00a0 The question is, \u201cWill Glass by Google be the next new thing like the IPhone was to the cellular industry or will it be the Laser Disc?\u201d\u00a0 You remember Laser Discs, right?\u00a0 They were the massive discs […]<\/p>\n","protected":false},"author":3115,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,25,26,27],"tags":[28,29,30,4,31,32,33,34,35,36],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-education","category-empower-network","category-product-reviews","category-vitality","tag-apple","tag-brand","tag-electronics","tag-empower-network","tag-galss","tag-google","tag-ipad","tag-iphone","tag-product-review","tag-technology"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/users\/3115"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":0,"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/vitalitywerks\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}