{"id":4,"date":"2013-03-04T00:00:00","date_gmt":"2013-03-04T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/vbteach\/what-are-keywords\/"},"modified":"2026-07-25T19:01:59","modified_gmt":"2026-07-25T19:01:59","slug":"what-are-keywords","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/vbteach\/what-are-keywords\/","title":{"rendered":"What Are Keywords?"},"content":{"rendered":"

What Are Keywords?<\/h2>\n

If you want any exposure to your blog or website, you need to know as much as you can about what keywords are, how to select them, and how to use them. These are the foundation to your SEO, and ultimately getting traffic to your site.<\/p>\n

So You want to Develop an Online Presence. Your first question should be:<\/p>\n

What are Keyword?<\/h2>\n

Once you\u2019ve decided to start your own online business, you\u2019ll first want to get a firm grasp on how your potential customers use the Internet.\u00a0 In particular, you\u2019ll need to learn what exactly they use the Internet for. Your readers have a desire, they search the net, and they find what the internet delivers to them based on the keywords the reader enters and search engine optimization, SEO<\/p>\n

It would certainly be great for your company if every person who logged on was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer services.\u00a0 But of course this isn\u2019t the case.<\/p>\n

What Are Keywords?<\/h3>\n

The Internet is More About Information Delivery than Product Sales<\/h2>\n

Questions drive users\u2019 searches.<\/h3>\n

Most people use the Internet to get information.\u00a0 That search for information often takes the form of trying to answer questions that these individuals have been unable to find answers for elsewhere.<\/p>\n

So how do people tend to go about finding answers to their questions?\u00a0 As you might guess, these days most Internet users tend to rely upon search engines like Google, Bing, and Yahoo.\u00a0 While most Internet users will have heard of (and probably used) at least one of these three search engines, there are also hundreds of other search engines available.\u00a0 However, those other search engines generate far less traffic than the big three with google at the top of the list, so we\u2019ll focus our attention on the big ones.<\/p>\n

What Are Keywords<\/h2>\n

and How do Readers Use Them
\nAs you probably know, a person uses a search engine like Google by typing a word or phrase into the search box.\u00a0 This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for.<\/p>\n

Let\u2019s say, for example, that the individual is interested in losing weight.\u00a0 If they type the phrase \u201cweight loss\u201d into Google, the search results page will provide two things, paid and organic search results.\u00a0 Go ahead and Google \u201cweight loss.\u201d<\/p>\n

Notice the colored box at the top of the page, and the narrow column that runs down the right side of the page. (Notice the green arrow to the right in picture below.)\u00a0 These are paid search results \u2013 companies have paid Google to have their text (and links to their company websites) displayed whenever someone searches on the term \u201cweight loss\u201d.\u00a0 Not surprisingly, you can see that these companies appear to be selling weight loss and diet products and services.<\/p>\n

The majority of the pages, starting at the green arrow, displays the so-called \u201corganic\u201d or search results.\u00a0 This means that the Google search engine determined these web pages to be most naturally (or \u201corganically\u201d) related to the phrase \u201cweight loss\u201d.\u00a0 The phrase \u201cweight loss\u201d is what we refer to as a \u201ckeyword term\u201d.\u00a0 You can see the importance of the keyword term by the fact that the phrase \u201cweight loss\u201d is highlighted throughout both the organic search results and the paid search results.<\/p>\n

In order to maximize your traffic, you\u2019ll need to research and identify the terms and phrases that potential readers will use when they look for the kinds of products and services you\u2019re advertising.<\/p>\n

After identifying those keywords with keyword research, you could certainly launch a paid advertising campaign.\u00a0 This would be an easy way of driving lots of relevant traffic to your website, right?\u00a0 Unfortunately, because of the level of competition for the attention of prospective visitors, it\u2019s very easy for beginning advertisers (and even some advertisers with more experience) to end up spending a lot of money but have very little to show for it.<\/p>\n

You may want to wait to do paid advertising until they are more firmly established, after your site has been indexed by the search engine working on getting the best organic search results placement for their website.\u00a0 There are free ways to get your site indexed<\/a> more quickly. You can do this by using keyword research skills and optimizing your website accordingly.<\/p>\n

To increase traffic to your website you need to be keenly aware of your keywords and utilize\u00a0 an advertizing campaign to increase traffic to your site and get the exposure that will bring you the greatest return on your marketing efforts.<\/p>\n

If you have more questions about keywords, or insights about keywords please leave your comments below.<\/p>\n

Blessing and prosperity to you.<\/p>\n

Vivian<\/p>\n

P.S. If you like this article you may like the ones listed below.<\/p>\n