{"id":15,"date":"2013-08-25T00:00:00","date_gmt":"2013-08-25T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/trumpedmarketing\/?p=15"},"modified":"2026-07-31T20:11:24","modified_gmt":"2026-07-31T20:11:24","slug":"right-heres-ways-to-split-test-an-email-campaign","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/trumpedmarketing\/right-heres-ways-to-split-test-an-email-campaign\/","title":{"rendered":"Right here\u2019s ways to split test an email campaign"},"content":{"rendered":"

Right here\u2019s ways to split test an email campaign<\/strong><\/span><\/p>\n

Step 1: Define your goal.
\n<\/span><\/p>\n

Just what is your objective for the email?
\n<\/span><\/p>\n

To precisely measure your results, you should clearly define this before you begin checking different variables. Common goals for a campaign could include driving one hundred sales per week or securing a particular number of guests for webinar.<\/p>\n

Step 2: Select one variable to test.
\n<\/span><\/p>\n

You can test virtually any factor of a marketing campaign with a split test, but it\u2019s better to just test one at a time. This way, you know which variable to credit your results to.<\/p>\n

For email marketing, common split tests consist of:<\/p>\n

Subject line:<\/span>\u00a0<\/strong><\/span>Does one line produce even more opens than another?<\/span><\/p>\n

Layout:<\/strong> Will a vibrant format with images result in a higher click-through rate?
\n<\/span><\/p>\n

Call to action:<\/span>\u00a0<\/strong><\/span>What tone of writing gets more readers to do something about it?<\/span><\/p>\n

Once again, you could test almost anything\u2013 but only one aspect at a time.<\/strong><\/span><\/p>\n

Step 3:<\/span>
\nSplit your list.<\/span><\/p>\n

Divide your email list into 2.<\/p>\n

One portion will get the control (the campaign you\u2019re currently using), and the other section will get the test (the brand-new variation of the campaign with one variable changed).<\/p>\n

For a valid test, the make-up of each sector should be similar so that your outcomes can be squarely pinned to the one element you\u2019re checking.<\/p>\n

When you\u2019re working in networks outside of email, like news releases or social media, you cannot constantly \u201csplit your list.\u201d What you can easily do is split test from tweet-to-tweet, daily, or release-to-release, just as long as you beware to alter only one variable.<\/p>\n

Step 4: Search for trends\u2013 and improve!
\n<\/span><\/p>\n

Is one variation carrying out considerably better than the other?
\n<\/span><\/p>\n

Congratulations\u2013 you\u2019ve located a trend, specifically if you\u2019ve run the test more than once. The winning version now becomes the control for your next split test.<\/p>\n

Over time, the information you gain can easily strengthen your lasting marketing efforts as you learn to recognize patterns and feedback rates. Possibly specific calls to action produce more sales, or certain headlines get more opens.<\/p>\n

Whatever the results, they can reveal some important info about the audience you are trying to reach, which you can easily apply in other facets of your company\u2019s marketing plan.<\/p>\n

You can easily test almost any type of factor of a marketing campaign with a split test, but you should only test one at a time.<\/p>\n

Your success is all that matters<\/p>\n

Andrew S. Neumann
\nInternet Marketing Coach
\n http:\/\/www.AndrewSNeumann.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Right here\u2019s ways to split test an email campaign Step 1: Define your goal. Just what is your objective for the email? To precisely measure your results, you should clearly define this before you begin checking different variables. Common goals for a campaign could include driving one hundred sales per week or securing a particular […]<\/p>\n","protected":false},"author":1806,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5,2,6,7,8],"tags":[9,19,24,20,25,26,27,61,22,28,29,30,23,31,62],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-articles-from-other-writers","category-empower-network","category-home-business","category-internet-marketing-tools-and-training","category-misc","category-political-stuff","category-testimonials","tag-andrew-neumann","tag-attraction-marketing","tag-beachbody","tag-begining-your-online-buisness","tag-blog","tag-body","tag-diet","tag-email-campaigns","tag-empower-network","tag-energy","tag-exercise","tag-fat","tag-find-a-webhost-checklist","tag-free-traffic","tag-split-testing"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/users\/1806"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":43,"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/posts\/15\/revisions\/43"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/trumpedmarketing\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}