{"id":89,"date":"2013-06-20T00:00:00","date_gmt":"2013-06-20T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/timothyeller\/how-to-write-good-copy\/"},"modified":"2026-07-27T17:53:30","modified_gmt":"2026-07-27T17:53:30","slug":"how-to-write-good-copy","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/timothyeller\/how-to-write-good-copy\/","title":{"rendered":"How To Write Good Copy"},"content":{"rendered":"
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Write Good Copy<\/p>\n<\/div>\n

Anyone Can Write Good Copy<\/h2>\n

I remember a time when I could not\u00a0write a converting headline<\/strong>\u00a0if my life depended on it. Anyone can\u00a0write good copy<\/strong>\u00a0, I\u2019m living proof.<\/p>\n

Writing powerful \u201cattention grabbing,\u201d benefit driven, knock out punch\u00a0headlines<\/strong>\u00a0that are bursting with excitement that get your prospects jumping\u00a0 to take action now!<\/p>\n

Learning to write good copy<\/strong>\u00a0is a must if your serious about\u00a0making money online<\/strong>. All the top gurus\u2019 had to it at one time to get where they are now.<\/p>\n

The headline of your sales messages<\/strong>, whether in an on-line ad, in the local newspaper or in an email subject line is responsible for 70% to 80% of the response from your\u00a0sales message<\/strong>. The success<\/a> or failure of any\u00a0marketing\u00a0<\/strong>effort depends, to a large degree, on\u00a0the power of your headline<\/strong>.<\/p>\n

Pay very close attention here. This is one of the most important skill-sets of all in your business.<\/p>\n

With the average headline, only 200 people out of 1000 will go on to read your ad. And that is where your profit is sitting. Grab another 200 customers with an\u00a0exciting headline<\/strong>\u00a0and you will\u00a0double your sales<\/strong>. Lose 100 readers with a poor headline and you lose half your sales. Big difference.<\/p>\n

Headlines<\/em>\u00a0are just that important. Even poorly written ads have been very successful because of the overwhelming power of interesting and exciting\u201cattention grabbing\u201d headline<\/strong>.<\/p>\n

Your prospects will decide whether to read your\u00a0sales message<\/em>\u00a0in only two or three seconds. That\u2019s all the time they will give you to read your\u00a0headline. Really, you and I are no different. Think about it\u2026 We do not READ a newspaper, we SCAN the headlines,\u00a0article headlines\u00a0<\/strong>and\u00a0ad headlines<\/strong>. We are looking for only what interests us at the moment, right?<\/p>\n

Here are\u00a0 Four Tips on how to write good copy for your next powerful, attention grabbing\u201d headline for your business<\/h3>\n

1. MAKE SURE YOUR\u00a0HEADLINE<\/em>\u00a0IS THE FIRST WORD GROUP YOUR PROSPECT SEES When You Set Out To Write Good Copy.<\/strong><\/p>\n

I know this may seem like a \u201cno-brainer\u201d but I see this mistake time and again, particularly in local newspaper advertising or on web sites. And even more amazing, the ads that the newspaper \u201cexperts\u201d use to promote themselves seldom follow this rule.<\/p>\n

Take a look through your newspaper. Notice how many businesses start out their ad with their store name and location right at the top. HUGE mistake! This is a terrible waste of their prime \u201creal estate.\u201d It\u2019s an ego thing and can easily cost them 25% to 50% of their potential sales.<\/p>\n

Always keep in mind, the public could careless about you or your product. Sorry to be the one to tell you that. It\u2019s a tough pill to swallow sometimes, I know, but the fact of the matter is , your prospect is only interested in themselves and fulfilling their current desires. As humans, we are all self-centered by nature. That doesn\u2019t mean we\u2019re selfish, just self-centered on \u201cwhat\u2019s in it for us.\u201d Big difference.<\/p>\n

Put your company name at the bottom. If the\u00a0headline\u00a0draws them in to read your ad, and you convince them to take action they will find your business name, no matter how small.<\/p>\n

Make sense?<\/p>\n

Good.<\/p>\n

2. Write Good Copy That DELIVERS THE PUNCH LINE<\/strong><\/p>\n

The \u201cpunch line\u201d is the unique and powerful part of your\u00a0sales message<\/em>. You aren\u2019t telling a joke here. Do not save the best part of your offer until last. Determine the most compelling part of your offer and put it right at the top of your ad in BIG, bold print. Virtually shout it out! And make the wording active, not passive.<\/p>\n

For example: \u201cSave 50% On Your Next Suit\u201d is passive. \u201cTake Home Two Suits For The Price Of One\u201d is an active headline.<\/p>\n

Understanding this key difference between\u00a0passive and active headlines<\/strong>\u00a0will make a HUGE difference in all of your marketing efforts. Most miss this and write boring (passive) stuff.<\/p>\n

3.To Write Good Copy USE \u2018WORDS\u2019 YOUR PROSPECT ARE SEARCHING FOR<\/strong><\/p>\n

Here is another costly mistake you\u2019ll see every day. Do not try to get everybody to read your ad by being vague or cute. \u201cEverybody\u201d is not your potential customer. Your prospects are only those who want now what you have for sale today. By trying to capture everybody, you will actually lose many of your most important prospects \u2013 the ones that want to give you money.<\/p>\n

Your\u00a0headline\u00a0should sort out the buyers. Be specific. If you are selling Men\u2019s Suits, then say \u201cMen\u2019s Suits,\u201d not \u201cMen\u2019s Clothing.\u201d Do not say \u201cMen\u2019s Clothing Sale.\u201d Say something like: \u201cMen\u2019s Suits \u2013 Two For The Price Of One For A Limited Time.\u201d The more focused your\u00a0headline<\/em>, and your\u00a0sales message<\/em>, the better the response.<\/p>\n

4. YOUR HEADLINE SHOULD BE SHORT AND SWEET<\/strong><\/p>\n

The\u00a0headline<\/em>\u00a0should be as few words as possible, yet long enough to tell them what you are selling and why they should read your message. Usually ten words or less is a good target. The consumer will read longer\u00a0headlines\u00a0if the first four words grab their attention. If you need more words, start with a large,\u00a0short headline<\/strong>\u00a0leading to a smaller type, longer worded\u00a0sub-headline<\/strong>.<\/p>\n

Email \u2018Subject Line\u2019 (Headline) Tip:<\/strong><\/p>\n

No matter what\u00a0subject line<\/strong>\u00a0you write, keep it short and sweet, because many e-mail programs cut off long\u00a0subject lines<\/em>. Here are the maximum\u00a0subject line lengths<\/strong>\u00a0(including spaces) in some popular e-mail programs:<\/p>\n

AOL: 52 characters
\nHotmail: 45 characters
\nOutlook Express: 64 characters
\nYahoo: 80 characters<\/p>\n

Here are some simple and fun ways to find\u00a0profitable headline ideas<\/strong>\u00a0that will allow you to write good copy<\/span> hidden right under your nose\u2026<\/p>\n

Look through your newspaper every day. Watch for\u00a0headlines<\/strong>\u00a0on articles and ads that really grab your interest. Think about why those\u00a0headlines<\/em>\u00a0worked on you! While waiting to check out at the supermarket, read the\u00a0headlines\u00a0on the gossip tabloids. Those\u00a0headlines\u00a0are THE main reason, if not the only reason, millions of people buy them every week. Super market tabloids have the highest paid\u00a0copywriting experts<\/strong>\u00a0on staff who do nothing but\u00a0write compelling and extremely profitable headlines<\/strong>. And these\u00a0headlines<\/em>\u00a0are always good for a little entertainment too\u2026<\/p>\n

Your junk mail is a virtual goldmine of great\u00a0headlines<\/strong>\u00a0and\u00a0sub-headlines<\/em>. Save the ones you like for future use. Mix, match and adapt these\u00a0headlines to suit your business<\/strong>. If you see a\u00a0headline<\/em>\u00a0used over and over again, it\u2019s because it is making a lot of money for that company. You do not have to re-invent the wheel. Somebody paid $1000\u2032s to write good copy, and $1000\u2032s more to test it \u2013 and you get to use it free.<\/p>\n

Start saving yourself a swipe file of\u00a0headlines<\/em>\u00a0and emails that catch your eye and refer back to them often for inspiration to help you write good copy.<\/p>\n

You could save them to your computer or print them out and save back in a filing cabinet. I have tons of emails in my swipe file , I go back and look at them on an ongoing basis for new\u00a0ideas to write good copy and headlines<\/strong>.<\/p>\n

Practice how to write good copy<\/em>\u00a0in the subject line of your personal emails. This is fun practice and your recipients will enjoy it too. \u201cRE: This Weekend\u201d is passive and boring. \u201cRE: Let\u2019s Hit The Beach This Weekend\u201d is active and exciting\u2026<\/p>\n

How To Write Good Copy And Attention Grabbing Headlines<\/strong><\/p>\n

And always be reading and studying a good book on\u00a0marketing and how to write good copy<\/strong>. You should be involved in at least one\u00a0marketing or copywriting\u00a0<\/strong>related book or course at ALL times. Continuing education in this area will be a HUGE difference maker in your\u00a0marketing\u00a0efforts. Hands down.<\/p>\n

One I recommend is\u00a0web copy that sells<\/strong>,get now by clicking here<\/p>\n

\n

Write Good Copy<\/p>\n<\/div>\n

One excellent book and a favorite of mine for some time now that I often recommend is\u00a0\u201cHypnotic Writing\u201d<\/strong>\u00a0by Joe Vitale. Even though I\u2019ve already read the book, I still use it as a reference guide when writing new ads.<\/p>\n

A few more favorites of mine:\u00a0\u201cOutrageous Advertising\u201d<\/strong>\u00a0by Bill Glazer. This one has tons of exhibits you can use in your business month. plus it has over 100\u00a0winning headlines<\/strong>\u00a0listed.<\/p>\n

And\u00a0\u201cThe Ultimate Sales Letter\u201d<\/strong>\u00a0by\u00a0Dan Kennedy<\/em>. This one has been responsible for more\u00a0winning ads<\/strong>\u00a0and\u00a0headlines<\/em>\u00a0than just about any other.\n<\/p>\n

Check em out! No, buy them all and read them!<\/p>\n

If you follow these tips, you will become an expert on how to write good copy in no time \u2013 smarter than 90% of your competitors and 80% of newspaper advertising consultants. I\u2019m dead serious.You will be an expert on\u00a0How To Write Good Copy<\/strong>.<\/p>\n

Want online success,write good copy!<\/p>\n

Everything online relies on how to write good copy.<\/p>\n

The gurus will tell you to write good copy.<\/p>\n

Its so clear,so write good copy.<\/p>\n","protected":false},"excerpt":{"rendered":"

Write Good Copy Anyone Can Write Good Copy I remember a time when I could not\u00a0write a converting headline\u00a0if my life depended on it. Anyone can\u00a0write good copy\u00a0, I\u2019m living proof. Writing powerful \u201cattention grabbing,\u201d benefit driven, knock out punch\u00a0headlines\u00a0that are bursting with excitement that get your prospects jumping\u00a0 to take action now! Learning to […]<\/p>\n","protected":false},"author":396,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,73,108,209,11,74,186],"tags":[224,225,226,227,228,229,230,231,232,233,234,235,236,237,238],"class_list":["post-89","post","type-post","status-publish","format-standard","hentry","category-advertising","category-affiliate-marketing","category-copywriting","category-email-marketing","category-empower-network","category-internet-marketing","category-sales","tag-ad-headlines","tag-article-headlines","tag-copywriting-experts","tag-dan-kennedy","tag-double-your-sales","tag-exciting-headline","tag-headline","tag-headlines","tag-headlines-to-suit-your-business","tag-how-to-write-converting-headlines","tag-ideas-for-headlines-and-body-copy","tag-learning-good-copy","tag-making-money-online","tag-marketing","tag-marketing-and-copywriting"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/posts\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":4,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/posts\/89\/revisions"}],"predecessor-version":[{"id":334,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/posts\/89\/revisions\/334"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/media?parent=89"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/categories?post=89"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/tags?post=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}