{"id":86,"date":"2013-08-22T00:00:00","date_gmt":"2013-08-22T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/timothyeller\/print-save\/"},"modified":"2026-07-27T18:28:21","modified_gmt":"2026-07-27T18:28:21","slug":"print-save","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/timothyeller\/print-save\/","title":{"rendered":"PRINT & SAVE"},"content":{"rendered":"
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PRINT & SAVE<\/p>\n<\/div>\n

Print And Save This Now<\/h2>\n

I was asked a great question regarding direct marketing style sales letters.<\/p>\n

Again you should print<\/strong> and save for later..<\/p>\n

The question came from someone, \u201cSam,\u201d whose company did not have that type of sales letter in its system that is used to convert prospects into signups. So he considered creating one, and wanted a little advice on the following:<\/p>\n

\u201cShould the sales letter be focused on the marketing and training system created for his team, or more about the benefits of his specific company or both? If you were going to create a sales page for your business how would you go about doing it?\u201d<\/p>\n

The answer to this great question can mean many recruits for you and certainly can mean a lot of duplication for your team soon afterwards.<\/p>\n

Pay close attention and remember to print<\/em> and save. . .<\/p>\n

SIDE NOTE: I have no problem revealing this because, for me, the story has already been written, now it\u2019s your chance to leverage what I know for serious money.<\/p>\n

I downloaded a free report created by a professional copywriter working for one of the most famous copywriting firms in the world.<\/p>\n

This guy was writing a sales letter for a golf related product for one of his client.<\/p>\n

In the letter, the copywriter referred to what he THOUGHT was most important to his market.<\/p>\n

He addressed two major frustrations in the golfing world \u2013 hitting the ball farther and eliminating hooks and slices.<\/p>\n

Upon completion of the letter the copywriter took the letter to the big boss for a final review.<\/p>\n

His boss, being one of the most accomplished copywriters in the world and having written several high performing offers for the golf world, looked at the letter and gave him some simple advice . . .<\/p>\n

\u201cForget about the slice stuff and focus the entire letter on hitting the ball farther. That\u2019s REALLY what the market is after.\u201d<\/p>\n

The copywriter followed the advice of his boss and made the appropriate changes and ended up with a winner.<\/p>\n

The moral of the story is . . .<\/strong><\/p>\n

Don\u2019t worry about the ancillary stuff. Deal with the biggest problem and frustration of the target market and dig deep on it.<\/p>\n

What this means to you and I as network marketers is this, and it\u2019s important you get this before I go through the process step by step, forget about everything in your letter except solving the main problem of your prospect.<\/p>\n

In the network marketing<\/a> world, the problem always comes back to money. Solve that and that alone.<\/p>\n

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Print and save for future money<\/p>\n<\/div>\n

To be honest, no one cares about your company\u2019s products for the most part. All they really want to know is \u201chow\u201d they are going to make money.<\/p>\n

From your prospect\u2019s perspective, if you give them a good opportunity to solve their money problems, they can always rationalize that the product or service is \u201cgood\u201d.<\/p>\n

Waste no time describing your product or why your company is so great, unless it directly supports how and why your prospects have the best chance of making money with it.<\/p>\n

Look around both the online and offline network marketing<\/a> world and you\u2019ll soon see very clearly that this is the model that just about every highly successful opportunity uses.<\/p>\n

So, you use it too. And you think of yourself as the opportunity NOT your company, but I\u2019ll explain as we dig deeper here.<\/p>\n

Further . . .<\/strong><\/p>\n

If you remember back to what you were trained to do when calling leads if you\u2019ve been through the process you\u2019ll again realize here \u2013 the focus of the conversation you\u2019re trained to have is again solving the money issue.<\/p>\n

CLUE!<\/p>\n

So let\u2019s get to the step by step.<\/p>\n

First, you begin with a headline that addresses the concern of money.<\/p>\n

Second, you start your sales letter with a lead in that either pulls your audience directly into your story to both entertain and address again the concern or you can simply pose a question that would pull them in deeper like \u201cIf you\u2019re sick and tired of working pay check to paycheck then pay attention to everything you\u2019re about to read.\u201d<\/p>\n

Next you dig deeper into your story. If you have a good one be sure to bring up your real life failures that they can identify with.<\/p>\n

Why?<\/p>\n

So that when your prospect reads it he then begins to think \u201cIf this guy can do it after going through all this then so can if I just know what he knows.\u201d<\/p>\n

If you can arouse that sort of curiosity then you\u2019re on the right track.<\/p>\n

Follow this up by bringing up a few things that they may have learned or tried in the past and explain why the only result of following that path is failure. Be sure to explain exactly why.<\/p>\n

Allude to the idea that you\u2019ve found a way around.<\/p>\n

Bring up your biggest \u201cAh Ha\u201d moment. The thing that changed everything for you.<\/p>\n

Introduce your solution or system.<\/p>\n

Explain why it will work for them where the others have not. At this point you can bring up a few details about your company or compensation plan, but don\u2019t name names. Keep them curious.<\/p>\n

Now it\u2019s probably time for some bullets about what you have. Provide 30 or so bullets that keep them curious, but again don\u2019t give away the farm.<\/p>\n

Next it\u2019s time for you to explain exactly how the process works. Make whatever it is that you do as simple as possible from the prospect\u2019s perspective.<\/p>\n

One that always works if you\u2019re working from the perspective of never calling leads again and providing a form of an online solution is \u201cJust think what it\u2019s gonna be like when your prospects are doing exactly what you\u2019re doing right now.\u201d
\nThis is a powerful and an incredibly enticing mental image to create in your prospect\u2019s mind. It gets them to think into the future as a member of YOUR team.<\/p>\n

Subtle but powerful.<\/strong><\/p>\n

Now it\u2019s time to talk about what makes you different. Remember anyone can just go to your company\u2019s website and join so you have to provide something above and beyond just get in under me if you\u2019re looking for a high level of response and duplication down the line.<\/p>\n

Good things to bring up here are that you provide one on one coaching, live weekly training on whatever it is you do, and a team co-op if you decide to provide one.<\/p>\n

Another thing that really helped me was creating a team marketing guide that every new member received after joining. It\u2019s a good idea to think about creating one for two more reasons. First it establishes you as leader and second it takes the huge burden in the way of training off the shoulders of you and your future downline.<\/p>\n

Instead of having train everyone have them train themselves by going through your team training guide and provide support from that point. Address questions and concerns and then help them actually get started after they know the lay of the land to say.<\/p>\n

Next, if you feel comfortable doing so . . .<\/strong><\/p>\n

Nothing removes more risk from your prospects shoulders than a strong guarantee, so here would be the place.<\/p>\n

Now it\u2019s time to tell them exactly how to join you. I don\u2019t know your company so the method will vary from this point on, but I think you can figure this one out.<\/p>\n

If you\u2019re incredibly forward create a video AS WELL \u2013 not in place of \u2013 the text to describe the process your leads need to go through to get access to your team so nothing is left to chance.<\/p>\n

If you have success stories be sure to add those throughout your letter.<\/p>\n

Finally close out.<\/p>\n

Provide a PS or two and you\u2019re done.<\/p>\n

Now here is what will separate you from the crowd. You\u2019ve got to go out and test your letter on your own. If it converts great! Don\u2019t change a thing.<\/p>\n

If not, continue to test and make changes until it converts profitably for you. Why?<\/p>\n

Well you don\u2019t want to roll out a team marketing system that doesn\u2019t work so you\u2019ve got to be sure it works and converts before you make it something your team can use as well.<\/p>\n

Once you do though, put the pieces in place to make that system available to your downline.<\/p>\n

Then . . .<\/p>\n

Watch the magic of duplication. Sit back and watch your company checks grow larger and provide the best support you can.<\/p>\n

That should be enough to get you on the right track so print and save now<\/h3>\n

But let me emphasize. Your company or my company DOES NOT matter. Only the opportunity matters in the eyes of your prospects so focus your efforts intently and totally on that end and you will succeed.<\/p>\n

Did you print this out yet?<\/p>\n

\n

Print-Save-Take Action<\/p>\n<\/div>\n

==============================================================================
\nThe University of Internet Science is the Premier Free Online Training Portal.<\/p>\n

==============================================================================<\/p>\n","protected":false},"excerpt":{"rendered":"

PRINT & SAVE Print And Save This Now I was asked a great question regarding direct marketing style sales letters. Again you should print and save for later.. The question came from someone, \u201cSam,\u201d whose company did not have that type of sales letter in its system that is used to convert prospects into signups. […]<\/p>\n","protected":false},"author":396,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,106,90,108,208,209,11,129],"tags":[210,139,211,34,212,213,136,214,215,138,142],"class_list":["post-86","post","type-post","status-publish","format-standard","hentry","category-advertising","category-article-marketing","category-basic-principles","category-copywriting","category-downline-building","category-email-marketing","category-empower-network","category-home-based-business","tag-convert-prospects","tag-copywriting","tag-duplication","tag-empower-network","tag-marketing-and-training","tag-network-marketers","tag-network-marketing","tag-opportunity","tag-successful-opportunity","tag-timothy-eller","tag-writing-sales-letters"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/posts\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/users\/396"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":5,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":362,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/posts\/86\/revisions\/362"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/timothyeller\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}