{"id":10,"date":"2012-06-20T00:00:00","date_gmt":"2012-06-20T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/smallbusinessideas\/role-of-the-call-to-action\/"},"modified":"2026-07-27T18:45:32","modified_gmt":"2026-07-27T18:45:32","slug":"role-of-the-call-to-action","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/smallbusinessideas\/role-of-the-call-to-action\/","title":{"rendered":"Starting A Home Business Successfully | Role Of The Call To Action"},"content":{"rendered":"

Successfully starting a home business<\/a> requires that we understand what a crucial<\/p>\n

role\u00a0Calls-To-Action\u00a0<\/em>play in click-through, conversions and sales.<\/p>\n

It is fine and dandy to create stellar blog posts, correctly SEO\u2019d, with eye candy everywhere to optimize the reader\u2019s visit to the page. Then we find all too often there is no follow through to the landing page designed to convert the reader into a lead then a subscriber.<\/p>\n

Have you ever gone online looking for one specific topic only to find yourself somewhere unrelated to your initial search but, none the less, interested in where you landed? Our brain loves to go for the bright shiny lures.\u00a0 Calls-To-Action are the tools that make this happen and understanding their proper use is key to\u00a0starting a home based business successfully.\u00a0<\/strong><\/p>\n

What Is A Call-To-Action?<\/h3>\n

A Call-T0-Action in an image or a text link the prompts visitors to your site to take action, e.g., subscribe to a newsletter, view a video or download an eBook. \u00a0This in turn drives traffic to you landing page where you collect their email and fulfill your offer.<\/p>\n

What Does A Call-To-Action Do?<\/h3>\n

Calls-To-Action will encourage people to<\/p>\n

    \n
  1. Download some content<\/li>\n
  2. Follow the business on social media<\/li>\n
  3. Subscribe to a blog<\/li>\n
  4. Join your newsletter<\/li>\n<\/ol>\n

    Where do I place the (CTA\u2019s) in my articles and web pages to make them user friendly?<\/h3>\n

    It is important to spread your (CTA\u2019s) throughout you web page or blog.\u00a0 On the sticky page or home page there should be at least three to target different types of visitors.\u00a0 They can be links or buttons.<\/p>\n

    The buttons should be big and contrast the colors on your site.\u00a0 A good button size is 225 pixels wide and 45 pixels high.<\/p>\n

    They should be on all the articles and pages of your blog or website.\u00a0 There is only one cardinal rule about where they should not appear<\/strong> and that is on your landing page<\/strong>.\u00a0 Having them here tends to distract and confuse the visitor.<\/p>\n

    Use Calls-To-Action to Ensure Starting a Home Business Successfully<\/h2>\n

    Here are some areas to concentrate your efforts in starting a home business successfully by implementing Calls-To-Action around everything you do online or offline.<\/p>\n

    Start Here! <\/strong><\/p>\n