{"id":56,"date":"2013-04-29T00:00:00","date_gmt":"2013-04-29T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/shivala\/5-reasons-to-use-url-shorteners\/"},"modified":"2026-07-30T18:22:59","modified_gmt":"2026-07-30T18:22:59","slug":"5-reasons-to-use-url-shorteners","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/shivala\/5-reasons-to-use-url-shorteners\/","title":{"rendered":"5 Reasons to Use URL Shorteners"},"content":{"rendered":"

5 Reasons to Use URL<\/span> Shorteners<\/h2>\n

By Cheryl E Keyworth<\/p>\n

URL Shorteners \u2013 Quick and Easy<\/strong><\/b><\/p>\n

There are a lot of people still using their website URL to advertise or link to their business page. Sometimes these link URLs are extremely long and tend to break when copied into a browser bar. Are you losing visitors because of too long URLs?<\/span><\/p>\n

URL<\/strong> shorteners are available at various places where you can input (copy & paste) your URL that you want shortened, click a button, and there you go; a new short URL<\/em> to use in your marketing efforts.<\/p>\n

Here are a few locations of URL shortneners<\/strong> for you to check out:<\/p>\n

Bit.ly.com<\/strong> <\/p>\n

TinyURL.com<\/strong><\/p>\n

PrettyLinkPro.com<\/strong><\/p>\n

Bit.do<\/strong><\/p>\n

adf.ly<\/strong><\/p>\n

5 Reasons Why You Should Be Using URL Shorteners<\/b><\/strong><\/p>\n

1) <\/strong>A URL shortener, for obvious reasons, shortens your URL so that it will fit into your advertising mediums.<\/p>\n

We\u2019ve all seen hugely long URLs in e-mails, on blog posts, and in advertising. Think<\/p>\n

Amazon on this one. Often times when a link like that is copied, it breaks apart, a space mistakenly gets inserted and the link won\u2019t work. Shortening a URL will avoid this problem, make it easier for your customers to copy & paste the link, and get to your site or offer much faster and more reliably.<\/p>\n

It also has the ability to look just a bit better if you\u2019ve got an advertisement going out, and your link is short and to the point. Long URL links are off-putting to many people and generally very obvious it\u2019s an affiliate site. And yes, Amazon is an affiliate site.<\/p>\n

2) <\/strong>URL shortener sites often offer tracking abilities, which can mean a lot of information about how well your link is doing.<\/p>\n

Unless you are well-versed in how to track your links, track your traffic, know how to read and understand Google Analytics; if you\u2019re new, choosing a link shortener will give you a lot of information about where your traffic is coming from, how many clicks your link has received, and what people are doing on your site. Check out some of the links above to see which sites offer tracking services as part of their main service. There are a fair number that are totally free.<\/p>\n

3) <\/strong>If you\u2019re in affiliate marketing<\/a>, using a URL shortener can give you a bit of an edge to advertise your opportunity.<\/p>\n

There are several benefits here for using a link shortener. First, many affiliate marketers who are just getting started are trying to use their affiliate links for their program. These links, again, can be quite long and arduous to keep intact.<\/p>\n

Second, in advertising, it\u2019s important to not be a sheep. If you are promoting an affiliate product or program, and a couple thousand other people are also promoting it using the company\u2019s affiliate links\u2026 well, you\u2019re not going to get a whole lot of interest because the general public has been over exposed to the marketing. They may even have been turned off by some one else\u2019s marketing methods\u2026 so when they see Company XYZ in an affiliate link, it\u2019s an immediate click away or delete.<\/p>\n

Advertising is just that \u2014 A-D-V-E-R-T-I-S-I-N-G. You have to stand out. You have to grab attention. And you only have a few seconds to do that. You can have the greatest ad copy in the world, but if your link shows an affiliate id, your click throughs are going to be non-existent.<\/p>\n

4) <\/strong>A URL<\/em> shortener can make your not-so-fantastic domain name a non-issue.<\/h3>\n

From past experience, I know that sometimes we end up buying a domain name that ends up not being in the niche we want, or which just doesn\u2019t make sense to the general public.<\/p>\n

But you have a domain name and you\u2019ve decided to repurpose that site for some of your offers or products. Use a URL shortener to help avoid turning people off just due to the domain name. This can help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.<\/p>\n

5) <\/strong>If you\u2019re using Twitter or other social media methods, a shortened URL will greatly increase your allowed character count.<\/h2>\n

Primarily, I\u2019m talking about Twitter here which only allows you 140 characters in a tweet. If you\u2019ve got a long, long URL\u2026 how are you going to say anything about it to get people to click and look? Just sending the link is NOT going to get you views.<\/p>\n

Twitter is all about how you can say something important, URGENT, and a call to action in 140 characters or less. Every single letter and symbol in your URL<\/em> counts toward your character count. So get rid of that long URL.<\/em><\/p>\n

Twitter is not the only place that a short URL<\/em> is useful. Brevity is really useful in most all of your marketing efforts. Whether you\u2019re using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or whatever, save your readers\u2019 eyes, shorten your URLs and expect to see a better click-through on your posts.<\/p>\n

Understanding the need and value in using URL shorteners is extremely important in your marketing efforts regardless if you\u2019re promoting your own products and services, or an affiliate marketer looking to gather leads into your flock.<\/p>\n

By the way, if you\u2019ve enjoyed this article and are working on building your business and position online, you should check out my \u201cAffiliate Marketing Supremacy\u201d report which you can find here at .Article Source: \n<\/p>\n

skype\u00a0 siobhan.k.tiwana<\/address>\n
shivala@rocketmail.com<\/address>\n
\u00a0<\/address>\n
\u00a0<\/address>\n

P.S \u00a0 If you love to write or have something to share, why not consider starting a Blog. Empower Network<\/a> offers a unique and troublefree\u00a0<\/span> to have a great and highly ranked blogging<\/a> platform. Have a look here at this video.<\/p>\n

or\u00a0 view my profile\u00a0 and press releases on<\/p>\n","protected":false},"excerpt":{"rendered":"

5 Reasons to Use URL Shorteners By Cheryl E Keyworth URL Shorteners \u2013 Quick and Easy There are a lot of people still using their website URL to advertise or link to their business page. Sometimes these link URLs are extremely long and tend to break when copied into a browser bar. Are you losing […]<\/p>\n","protected":false},"author":364,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,19,30],"tags":[7,9,118,119,120,89,121,86,122,12],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-empower-network","category-marketing-skills","category-techie-stuff","tag-advertising","tag-best-viral-blogging-system","tag-bit-ly","tag-blog-daily","tag-internet-and-business-online","tag-marketing-skills","tag-marketing-tools","tag-technical-information","tag-url-shorteners","tag-work-from-home"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/users\/364"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/posts\/56\/revisions\/61"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/shivala\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}