{"id":10,"date":"2013-08-09T00:00:00","date_gmt":"2013-08-09T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/sfrank77\/smoothing-rough-edges-social-media-marketing-mistakes-to-avoid\/"},"modified":"2026-07-25T19:00:34","modified_gmt":"2026-07-25T19:00:34","slug":"smoothing-rough-edges-social-media-marketing-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/sfrank77\/smoothing-rough-edges-social-media-marketing-mistakes-to-avoid\/","title":{"rendered":"Smoothing Rough Edges ~ Social Media Marketing Mistakes To Avoid"},"content":{"rendered":"<h2>Smoothing Rough Edges ~ Social Media Marketing Mistakes To Avoid<\/h2>\n<h3>Social Media Marketing Mistakes ~ Part 4: Smoothing Rough Edges<\/h3>\n<p>This is the final part to my 4 part series \u201c<strong>Social Media Marketing Mistakes To Avoid<\/strong>.\u201d Part 1 talked about being Over Populated; Part 2 was about not having enough presence with The Disappearing Act; Part 3 discussed Delaying The Inevitable; and today I\u2019m going to talk about Smoothing Rough Edges. Now that we\u2019ve gone over several problems and solutions for your <strong>social media marketing<\/strong> efforts, let\u2019s put it all together and polish out those rough edges.<\/p>\n<h3>PROBLEM ~ Not Promoting Offers<\/h3>\n<p>For some reason there are people who think that <strong>social media<\/strong> is not a place for selling stuff. <strong>Well, I laugh at that!<\/strong> That is a complete myth. <em>Social media channels are what gets the world talking and buzzing about.<\/em> Haven\u2019t you ever watched a live television show that is popping up \u2018tweets\u2019 during the show at the bottom of your TV screen? There are too many businesses losing out on money by not promoting offers, giveaways, products, campaigns, specials, etc\u2026. The list goes on and on and on\u2026 these are <strong>FREE<\/strong> leads.<\/p>\n<h2>SOLUTION ~ Calendar Combo<\/h2>\n<p>Organization is super helpful when directing any type of<strong> social media marketing campaign<\/strong>. That\u2019s why it\u2019s a great idea to create a<span> calendar combo<\/span> where you can keep track of your<em> social media promotions and content<\/em>. Take the time to create an outline of what you plan to promote and when. This will help your income and success be more predictable. There are several successful online marketers that you will see <strong>deliberately<\/strong> roll out a marketing campaign at various times throughout the year. That is a wonderful marketing strategy.<\/p>\n<blockquote>\n<p>Subscribe and gain access to thousands of marketing resources! Don\u2019t worry \u2026 It\u2019s FREE!<\/p>\n<\/blockquote>\n<h3>PROBLEM ~ Stake Your Claim<\/h3>\n<p>Businesses that have a physical address will also have what\u2019s called a \u201cPlace\u201d page on Facebook, Yelp, Google+, and Foursquare. These pages show the business address, hours, map, and even has a check in. This means that the business has <strong>even more social media channels<\/strong> to use for marketing needs. So, if you own or work for a local business, don\u2019t forget to stake your claim on these pages. You want your customers and prospects to be able to find your business.<\/p>\n<h2>\u00a0SOLUTION ~ Search Social Media Places<\/h2>\n<p>Dive in to all the social media networks and search engines online for any pages or profiles that may exist and then try to stake your claim. Once you take control over it you can start updating any data that might not be correct. Add details for any current offers or any updates. For the Facebook place page you will need to search with the main feature to see if any place pages exist in the name of your business. Don\u2019t waste your time on the \u201cauto\u201d created community pages because they cannot be claimed.<\/p>\n<p><strong>Social Media Place Pages:<br \/>\n<\/strong>Foursquare ~\u00a0 <br \/>\nYelp ~ <br \/>\nGoogle ~ <\/p>\n<h3>PROBLEM ~ Not Listening Enough<\/h3>\n<p>It\u2019s important to listen to your surroundings and <strong>pay attention to your social media presence<\/strong>. There are many social media sites that can help you track customers and prospects and even competition that might be talking about your business, brand, or products. Getting good feedback reviews will help your brand and product sales and produce a good social media reputation. You might get some really good reviews and then you may get some horrible reviews. One of the simplest methods to check this is to do a vanity search on Google alerts. It is best to use a<strong> social media monitoring tool<\/strong> that can assist you in responding quickly. Make sure to listen to the feedback, acknowledge their thoughts, thank them, and handle negative posts as you see fit. Sometimes it\u2019s best to leave those comments alone.<\/p>\n<h2>SOLUTION ~ Setup Alerts<\/h2>\n<p>Google has alerts that will inform you when someone is talking about your business name. You can <strong>setup these alerts for your name<\/strong> in quotes, using common keywords and URLs that pertain to your business, brand or products. There is no need to get too detailed, depending on your business size. For example, I would setup alerts for \u201c<strong>marketingwithstephanie<\/strong>\u201d and \u201c<strong>facebook.com\/marketingwithstephanie<\/strong>.\u201d You could also check out Social Mention; there are other <strong>free social media monitoring tools<\/strong> though.<\/p>\n<h2>Join Our Mailing List<\/h2>\n<p>If<strong> you like this<\/strong>, please leave a comment\u2026<\/p>\n<p><em>\u2026see y\u2019all at the TOP!<\/em><\/p>\n<h2><em>God bless,<\/em><\/h2>\n<h2><em>Stephanie Frank<\/em><\/h2>\n<p><i id=\"yui_3_7_2_19_1357789185470_75\"><b id=\"yui_3_7_2_19_1357789185470_74\">\u201cW@H Mother of 5\u2033<\/i><\/p>\n<p><em><b id=\"yui_3_7_2_19_1357789185470_74\"><b id=\"yui_3_7_2_19_1357789185470_74\">Marketing with Stephanie.org<\/b><\/b><\/em><br \/>\n<em><strong>Facebook<\/strong><\/em><br \/>\n<em><strong>Twitter<\/strong><\/em><\/p>\n<address>\n<h3><strong><em>More Great Reading:<\/em><\/strong><\/h3>\n<ul>\n<li><strong><strong>FreedomOps.com Marketing System | What is FreedomOps.com? <\/strong><br \/>\n<\/strong><\/li>\n<li><strong>RippLn Is The NEXT BIG THING! Get in on RippLn NOW!<br \/>\n<\/strong><\/li>\n<li><strong>FreedomOps Marketing System | The Revolution Has Begun<\/strong><\/li>\n<\/ul>\n<address>Disclosure: Some links listed are affiliate links and if you purchase through them I may make a profit.<\/address>\n<address>Sources: http:\/\/socialmediabar.com\/smoothing-rough-edges-social-media-marketing-mistakes-to-avoid<\/address>\n<address>\u00a0http:\/\/bit.ly\/15XJNQY<\/address>\n<\/address>\n","protected":false},"excerpt":{"rendered":"<p>Smoothing Rough Edges ~ Social Media Marketing Mistakes To Avoid Social Media Marketing Mistakes ~ Part 4: Smoothing Rough Edges This is the final part to my 4 part series \u201cSocial Media Marketing Mistakes To Avoid.\u201d Part 1 talked about being Over Populated; Part 2 was about not having enough presence with The Disappearing Act; [&hellip;]<\/p>\n","protected":false},"author":533,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[17,18,19,20,50,51,52,53,54,34,13,55,56,14,57],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-advertising","tag-affiliate-marketing","tag-blog","tag-blogging","tag-easy-way-to-make-money","tag-how-to-make-money","tag-making-money","tag-marketing","tag-marketing-with-stephanie","tag-social-media","tag-social-media-marketing","tag-social-networking-sites","tag-social-websites","tag-stephanie-frank","tag-viral-marketing"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/users\/533"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":2,"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/posts\/10\/revisions\/119"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/sfrank77\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}