Search engine rankings are determined by search engine algorithms. When search engine algorithm changes, there is posiblity that the ranking will change as well (even if there are no changes in the website contants).\u00a0 It is a well-known fact that
\nGoogle, Yahoo, Bing and others are continually modifying their secretive search engine algorithms and that affects rankings.
\nSome of these changes have been so profound that many websites disappeared from the seach engine lists overnight. Keeping track of web page or site rankings is one of the most common activities of any SEO specialist.<\/p>\n
The driving force behind algorithm changes is almost always the following:<\/p>\n
Search engine algorithms are usually designed by engineers or architects. When search engines catalog the website they might use one or several algorithms. For example one of Google\u2019s algorithms is called PageRank. You can view Google PageRank by installing the Google Toolbar.<\/p>\n
According to Wikipedia:
\n\u201cPageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of
\n\u201cmeasuring\u201d its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by
\nPR(E).
\nThe PageRank is Google\u2019s measurement of how important or popular a particular web page is, on a scale of 1 to 10, with 10 implying the most importance or highest popularity. You can also think of the\u00a0PageRank value as an aggregate vote of all pages linking to a particular page.<\/p>\n
There are two key factors behind the inner workings of PageRank:<\/p>\n
This means you should not obsess over getting the highest number of inbound links. Instead, focus on the quality of the inbound links. If you have the most interesting content, links will come\u2014naturally.<\/p>\n
Here you can download a Page Rank Toolbar for Firefox.<\/p>\n
The ranking factors can relate for single page or the whole website.<\/p>\n
The factors for a single page can be divided into several categories:<\/p>\n
The factors relative to the website are<\/p>\n
Conclusion<\/p>\n
With so many variables used in search engine rankings, optimizing for all<\/p>\n
ranking factors is almost impossible. Nobody has time to optimize for everything.<\/p>\n
Keep a common sense when optimizing and keep in mind that contents quality is the most important factor.\u00a0 If you would like to test\u00a0 your website, you can not use Yahoo!\u2019s Site Explorer tool anymore because it got transitioned to Bing, however another good tool Open Site Explorer.<\/p>\n
It is free and can give you lots of interesting insight on your website. Paid version will give you even more features and has no use limitation. If you are serious about your site traffic you need to use it almost daily.<\/p>\n
_____________________________________________________________<\/p>\n","protected":false},"excerpt":{"rendered":"
How search engine ranking works? Search engine rankings are determined by search engine algorithms. When search engine algorithm changes, there is posiblity that the ranking will change as well (even if there are no changes in the website contants).\u00a0 It is a well-known fact that Google, Yahoo, Bing and others are continually modifying their secretive […]<\/p>\n","protected":false},"author":1918,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,31,32,2,15,56,24,33],"tags":[57,58,50,59,60,61,62,63,64,65,66,67,68,69],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-aromatherapy","category-business","category-computers-internet","category-empower-network","category-healthy-lifestyle","category-marketing","category-mind-spirit","category-mlm","tag-bing","tag-google-search","tag-keywords","tag-linking","tag-msn","tag-rank","tag-ranking","tag-search-engine","tag-searching","tag-seo","tag-tips","tag-top","tag-tricks","tag-yahoo"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/users\/1918"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":14,"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/posts\/9\/revisions\/14"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/sadarahu\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}