{"id":4,"date":"2012-12-21T00:00:00","date_gmt":"2012-12-21T00:00:00","guid":{"rendered":"https:\/\/empowernetwork.com\/rongage\/top-5-email-marketing-tips-for-small-businesses-and-entrepreneurs\/"},"modified":"2026-07-29T22:30:46","modified_gmt":"2026-07-29T22:30:46","slug":"top-5-email-marketing-tips-for-small-businesses-and-entrepreneurs","status":"publish","type":"post","link":"https:\/\/empowernetwork.com\/rongage\/top-5-email-marketing-tips-for-small-businesses-and-entrepreneurs\/","title":{"rendered":"Top 5 Email Marketing Tips for Small Businesses and Entrepreneurs"},"content":{"rendered":"

Top 5 Email Marketing Tips for Small Businesses and Entrepreneurs\u00a0<\/span><\/h4>\n

With all the emails we all seem to get, have you ever wondered, \u201cHow can I possibly get my message through to my customers or prospects?\u201d<\/p>\n

In this Post I will cover some tips that will help you stand out in the crowd and increase the \u00a0chance of your email getting opened, read and you receiving the results you want.<\/p>\n

This video, created by American Express Open Forum with Gail Goodman of Constant Contact, offers a few key tips that along with tips from other sources will help you increase your open rate as well as increase response rate.<\/p>\n

\u00a0First off, what will email marketing do for you?<\/h2>\n

One of the primary reasons to use email is to stay connected to and engaged with your customers or prospects. The more connected and engaged you are with them the more business they will do with you!<\/p>\n

But it all starts with getting them to open your email.<\/p>\n

Email Marketing Tip #1<\/span><\/h2>\n

Realize the importance of your subject line!<\/p>\n

The first, and therefore the most important, aspect of your email is the subject line! Your customers first question is, \u201cIs this from someone I know or a business I\u2019m interested in?\u201d You should attempt to be recognizable, to do this use a special font or style that is consistent with every email. If you are the primary person in your business, be sure your name is the \u2018From\u2019 name. If more people associate with your business than you personally, \u00a0make sure the business name is listed as the \u2018From\u2019 name on all emails. The key is to be consistent one way or the other.<\/p>\n

Email Marketing Tip #2<\/span><\/h2>\n

The Subject lines Only<\/span> job is to get your email opened! Don\u2019t attempt to sell with your subject line!<\/p>\n

Without an attention getting subject line, it\u2019s just another email. Your busy readers will decide if they are going to open now or wait until later to view what you have to say. (Hint \u2013 they rarely -if ever- go back and read it) You have to get them to open it NOW!<\/p>\n

Your customer or prospect is thinking, \u201cWhy should I read this? What\u2019s in it for Me?\u201d Think in terms of short and snappy. Several things that seem to work are using numbers. People like \u201cDave\u2019s top 10\u2033 or \u201c3 ways to save\u201d. Next, try asking questions like \u201cAre you missing out on?\u201d or \u201d Are you happy with?\u201d<\/p>\n

Be the authority, try \u201cExpert advice on \u2026\u201d<\/p>\n

Make sure your email or newsletter is about the question you asked or the statement you made in the subject line. Be sure to make things congruent.<\/p>\n

Email Marketing Tip #3<\/span><\/h2>\n

Test your subject line!<\/p>\n

One way to be sure your email subject lines are likely to get opened is to post 2 or 3 possible subject lines on your Facebook or facebook group and have friends or fans vote on and comment on their initial reaction. This accomplishes two things, it helps you create great social media interaction as well as determine what subject line to use in your email marketing campaign.<\/p>\n

Now that you have gotten someone to open your email what\u2019s next?<\/p>\n

Email Marketing Tip #4<\/span><\/h2>\n

Appearance\u00a0is Critical!<\/p>\n

As it relates to email, \u201cLess is More\u201d! If you have a lot of text and nothing else, your customers are likely to bail on you. After all, who has the time to read a long email? Most of us \u00a0have no inclination to spend more that a few seconds reading an email (some research says about 6 seconds to get someones online attention or they simply leave). Be sure you have less text, more white space and some images, or better yet, a video (people love video \u2013 Youtube has become one of the most visited sites online). If there is more to say, provide a link to the additional information, so those that are inclined can check it out the others can focus on the material that is at hand.<\/p>\n

Email Marketing Tip #5<\/span><\/h2>\n

Maximize your efforts and results!<\/p>\n

Even if you have created a great subject line for your blog, you are only going to get a percentage (usually small) of the emails opened. But wait, here is a tip to help you make the most of your efforts.<\/p>\n

Resend the same email to the ones that did not open it the first time. Be sure to change the subject line (remember the subject lines you tested on facebook?). Use the next best one on this mailing and for those who don\u2019t open on the second go round, use the third one!<\/p>\n

Using these tips and researching other email marketing information will greatly increase your Return on Investment and leave you encouraged and eager to make email marketing a regular part of your Marketing Strategy!<\/p>\n

Press On!<\/p>\n

Ron Gage<\/p>\n

\n

Learn How to Generate 400-500 Leads Per Month Like Clockwork Using this FREE Strategy!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Top 5 Email Marketing Tips for Small Businesses and Entrepreneurs\u00a0 With all the emails we all seem to get, have you ever wondered, \u201cHow can I possibly get my message through to my customers or prospects?\u201d In this Post I will cover some tips that will help you stand out in the crowd and increase […]<\/p>\n","protected":false},"author":2050,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,9,2,3,4,5,6,7],"tags":[20,21,10,22,23,24,11,12,13,14,15,16,17,18,19],"class_list":["post-4","post","type-post","status-publish","format-standard","hentry","category-beachbody-21-day-reset-cleanse","category-best-vitamins","category-entrepreneur","category-internet-tips","category-self-development","category-social-media","category-tips","category-work-from-home","tag-abraham-lincoln","tag-affiliate-marketing","tag-american-express-open-forum","tag-anthony-morrison","tag-bankruptcy","tag-beachbody","tag-constant-contact","tag-email-marketing","tag-email-marketing-tips","tag-facebook","tag-gail-goodman","tag-home-based-business","tag-internet-marketing","tag-internet-marketing-training","tag-social-media"],"_links":{"self":[{"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/posts\/4","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/users\/2050"}],"replies":[{"embeddable":true,"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/comments?post=4"}],"version-history":[{"count":1,"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/posts\/4\/revisions"}],"predecessor-version":[{"id":17,"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/posts\/4\/revisions\/17"}],"wp:attachment":[{"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/media?parent=4"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/categories?post=4"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empowernetwork.com\/rongage\/wp-json\/wp\/v2\/tags?post=4"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}